Thursday, December 26, 2019

Negative Effects of Screen Time - Free Essay Example

Sample details Pages: 5 Words: 1628 Downloads: 2 Date added: 2019/03/13 Category Sociology Essay Level High school Tags: Childhood Essay Did you like this example? Introduction The general idea behind the effects of screen-time come from how technology has taken over most mediums of learning, and the idea of placing the boundary between how much of it is okay and how much is not. Screen-time can be anything from phones, tablets, computers, video games, televisions, etc. As these types of technology advance, so does learning and both often overlap in certain aspects, however, it can be highly detrimental for the development of children. Don’t waste time! Our writers will create an original "Negative Effects of Screen Time" essay for you Create order This is important because a child between birth and 3 years is going through highly critical brain development and screen-time during this stage can create difficulties in further development. Whether or not technology exists during these critical years is not the issue, but in fact the ways in which quality of content and quantity is executed. However, as children grow older, the less it is crucial to heavily monitor their screen-time. This is why any form of screen-time within birth to age 3 should be eliminated or carefully administered. The controversial topic on how and why technology has been an issue for the developmental years of infants, toddlers, and early preschool aged children has been existent throughout many years that technology has innovated. Modern culture technology is usually viewed negatively in early childhood development and everyday educators are trying to find ways in which parents and schools can use it effectively within the classroom and home environments. The dilemma is not that technology is bad or should be relinquished completely from childrens lives, but moreover that it should be taken into consideration what it can cause as a long-term effect. The use of technology can either have a positive effect or a negative effect depending on the quality of the content. Given that quality of content is important, the quantity is just as relevant as well. Therefore, the relationship between these two play a huge role in the outcomes of early childhood. With this taken into consideration, another important point to reflect on is what are they watching and what are they learning? From smartphones to tablets, e-books and more, the rapid increase of market in technology has taken over the lives of many who posses them. It has been both a positive and negative journey of innovation but the debate still stands on how is this influencing the lives of children? When becoming a parent, there also comes that underlying responsibility of making black or white decisions on many different things. For instance, choosing breast milk or formula, spanking or no spanking, immunizations: to do them or not? Nonetheless, another important issue to discuss in the twenty-first century era is frankly whether or not to use screen-time as a form of pastime in the daily life of a young child. To this date, there is no evidence that screen-time has any real benefit for infants and toddlers, but that there is evidence to prove that it can be harmful to their development. In reality, children between the ages of birth to age 3 need a few things that are crucial for optimal healthy growth. Children should be dedicated to playing with nature, doing hands-on activities, creative play, and face-to-face interactions with loving adults. The use of technology in infants, toddlers, and preschool age children is important because children in these early stages are beginning to develop in critical areas of the brain. They are beginning to understand themselves, others, and the world around them. When screen-time is placed in the middle of those years, it can be detrimental to their healthy growth. Parents should be aware of the issue and at least have knowledge of how to properly monitor their screen-time. The purpose of this issue is to educate parents, teachers, or caregivers about why screen-time should be remotely removed or extremely limited in the lives of very young children and if not removed, how they can effectively use it so that it wont negatively affect their development in the long run. In order to understand why technology is unhealthy in the lives of early childhood, it is important to know what an infant, toddler, and preschooler needs in order to have a healthy development. A newborn babys brain is composed of millions of neurons that are constantly connecting with other neurons and some are not. As repeated experiences happen within that babys life, these connections become stronger and as the baby grows, these early experiences literally shape the childs behavior, habits, values, and responses to future experiences. Neuroscience discoveries have proven that these early experiences are critical because they are always ongoing and evolving which, begin before birth and continues into adulthood. On the other hand, the synaptic connections that are not used are removed completely. This is vital because it means that the way children are spending their time can have a consequence in their brain development. Given that the child is spending large amounts of time in front of a screen, the consequence of it does not fall short. The more time a young child spends in front of a screen, the more they will watch later on, and the more difficult it will be to turn off as they become older. The reason for this is because of a biological substance called dopamine, a neurotransmitter associated with pleasure, reward, and alertness. This chemical is not only released after the consumption of some addictive drugs, but also during the active use of video games, which is the reason why some children are believed to be addicted to video games. Instead of having children addicted to screen time, the addiction should be spilled over to more productive, educational, and life-long skills. Giving babies books and reading to them over time will increase their interest in reading literacy skills. Also, opportunities to play sports or physical activity will want them joining teams, which helps with social skills. There are many alternatives to screen time and doing them can truly change a childs life. In addition to watching excessive amounts of screen-time, there are other negative effects that come with introducing it to a young childs life. It diminishes interactions with adults, reduces learning and school performance, increases chances of childhood obesity, and may cause sleep disturbance. Consequently enough, when young children are watching television with other adults or other children, they are spending less time engaged in conversation and developing social skills. In fact, new technologies such as e-books take away from parent-child bonding with traditional books that encourage literacy skills. According to [NAEYC and Fred Rogers Center Position Statement on Technology and Interactive Media in Early Childhood Programs] position statement, technology is effective if it is active, hands-on, engaging, empowering, and child-controlled (Sharkins, Newton, Albaiz, Ernest, 2015, p. 439). Findings also touched on the opposite side of the issue by giving parents, caregivers and educators a guideline of how to facilitate positive viewing habits for young children with five simple steps. In conjunction to their conclusions, studies also found how technologies in early childhood settings can actually tribute to positive learning outcomes through play. These ideas overlap by reminding twenty-first century teachers and caregivers that the National Association for the Education of Young Children (NAEYC) actually encourages teachers to use technology to benefit children. Unfortunately, this idea has not been implemented because American society is not focusing on teaching appropriate uses of technology in early childhood settings, even though there are ideal ways to do so (Parette, Quesenberry, Blum). Again, children from birth to age 3 need to be playing with nature, doing hands-on activities, creative play, and face-to-face interactions with loving adults. Any early child educator understands these needs, but as parents, sometimes it is necessary to understand them as well. Children need to spend much of their time developing and fulfilling these needs. When children spend most of their time, however, engaged in video games, television shows, or phone apps, they take away from these important lifelong ramifications and instead develop unhealthy habits. Having a strong foundation in the early years will reveal positive results later on in life and building a weak foundation will just do the opposite. Conclusion In conclusion, infants, toddlers, and preschool age children should be spending their developmental years focusing on hands-on creativity, time with nature, and face-to-face interactions with loving adults. They need to be physically active and learn to develop healthy sleeping and eating habits. If screen time is given, it should be carefully monitored by quantity and quality, which means giving them a restrictive time daily and also administering educational content that is productive in their learning. Whether at home or in school, screen time is a chance for technology to be positively effective in the crucial developmental years of all children, no matter what age. References Anderson, S. E., Economos, C.D., Must, A. (2008). Active play and screen time in US children aged 4 to 11 years in relation to sociodemographic and weight status characteristics: A nationally representative cross-sectional analysis. BMC Public Health, 8(1), 1-13. doi: 10.1186/1471-2458-8-366 Parette, H. P., Quesenberry, A. C., Blum, C. (2009). Missing the boat with technology usage in early childhood settings: A 21st century view of developmentally appropriate practice. Early Childhood Education Journal, 37(5), 335-343. doi: 10.1007/s10643-009-0352-x Pohan, C. A., Mathison, C. (2007). Television: Providing powerful multicultural lessons inside and outside of school. Multicultural Perspectives, 9(1), 19-25. doi: 10.1080/15210960701333757 Sharkins, K. A., Newton, A. B., Albaiz, N. E., Ernest, J. M. (2015). Preschool childrens exposure to media, technology, and screen time: Perspectives of caregivers from three early childcare settings. Early Childhood Education Journal, 44(5), 437-444. doi: 10.1007/s10643-015-0732-3 Veldhuis, L., Grieken, A.V., Renders, C. M., Hirasing, R. A., Raat, H. (2014). Parenting style, the home environment, and screen time of 5-year-old children; The ?be active, eat right study. PLOS ONE, 9(2), 1-9. doi: 10.1371/journal.pone.0088486

Tuesday, December 17, 2019

Social Entrepreneurship And Its Impact On Society

Over the last few decades entrepreneurship has become the way many people have chosen to for their career paths. There are different types of entrepreneurship but there is one in particular that seem to be evolving in the world of business and it is social entrepreneurship. Social entrepreneurship has allowed the opportunity for change, considering the ever changing economy we live in today. Social entrepreneurship focuses on not for profit in order to create social value, encourage socially responsible practices in current businesses and provides social solutions to social problems. Social enterprise is the tool that is used to create social values and meet the social needs. Even though social entrepreneurship sounds like it is charity it is not because it combines social and commercial goals and as a result, solves some of the social problems. Social entrepreneurs take part in a procedure that involves consistent development, adoption and learning. By having these segments, social entrepreneurs are able to work without being confined to assets. Even though most cases of social entrepreneurship start out rather small, their drives have a huge impact on the world’s issues. Some of those examples include access to clean water, unemployment rates, chronic sickness and disease and crime. This paper will address the social entrepreneurship origin, characteristics and the contrast of social entrepreneurship in the United States versus other countries abroad. SocialShow MoreRelatedResource Based View of Social Entrepreneurship: Puting the Pieces Together813 Words   |  3 Pages The emerging field of social entrepreneurship calls for a need for new integrated theories to contribute to the discipline and help grow the field. Social Entrepreneurship has been a topic of academic interest for the past few decades; however there has been little scholarly output in mainstream journals (Short, Moss, Lumpkin 2009). 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MD RESEARCH SCHOLAR, DEPARTMENT OF SOCIAL WORK, OSMANIA UNIVERSITY, HYDERABAD, TELANGANA STATE, INDIA . MAIL ID: mdrajeshk@gmail.com MOBILE. NO: +91 9154324766. Abstract Social entrepreneurship promotes the most innovative solutions to the most pressing social problems of a society. The mission behind origin of social enterprises is to bring social change. Social entrepreneurs are considered asRead MoreThe Rise Of The Young Social Entrepreneur1641 Words   |  7 Pagesproducing jobs and income for everyday families. Just as society has evolved, social entrepreneurship has also evolved becoming more focused on solving problems rather than merely accumulating income. For years and years America has been a consumer based economy, but in recent years entrepreneurship in a social manner has become a popular ambition. 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The environmental impacts may include the flooding of the natural habitats, loss of terrestrial wildlife, deterioration of water quality due to the reduced oxygenation and dilution of pollutants, spreading water-related diseases, drop in water’s level including involuntary displacement just to name a few (Ledec Quintero, 2003). McDowell, too, argues that involuntary population displacement or transfers may lead to irreversible social and cultural impoverishment (McDowell, 1996)Read MoreEssay on Can Entrepreneurship Improve Africas Wellbeing Development1628 Words   |  7 PagesCan Entrepreneurship Improve Africa’s Wellbeing Development? Introduction Africa is one of the poorest areas in the world. Data shows that in some countries, poverty reaches unbelievable rates and people live with less than $1 a day (Ngwane 2003). In contrast, in some countries like USA bankers and CEOs earn up to 400 million dollars a year in bonuses and salaries (Enron 2005). 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Monday, December 9, 2019

Have you ever sat around with a group of friends a Essay Example For Students

Have you ever sat around with a group of friends a Essay nd tried todetermine the meaning of life? How about why the renaissance got its name?Probably not, and that is why Im here today to tell you about theorigins, the locations, and the how the passage of the Lower Renaissancecame to be in the High Renaissance, and finally into mannerism. The termHigh Renaissance is coined from a combination of things. The most directterm would be from the exploration of different means of preserving art,ie, wood, marble, bronze, fresco, ect. Imagine yourself in the year 1490. The renaissance has ended here. Political and religious turmoil have swept through the city like the BlackDeath. The death of Lorenzo de Medici, otherwise known as Lorenzo theMagnificent, has taken its toll, and one extremely religious monk hasgotten the attention of the people. The extremist monk Fra Savonarola hascast down and spit upon Lorenzo, claiming that his works of art that werecommissioned had caused the moral decay of the city, and his radicalbeliefs led others to believe that the last judgment was being rained downon the city of Florence if they were not to change their ways. Many others have now joined in on the lead of the possessed monk, onthe mission to rid the city of the evil art forms. The Medici family wereexpelled from the city and forced to flee to Rome. At this time the monkorganized the first Bonfire of the Vanities, putting to ashes most of thepriceless art work that we can only begin to dream of today. The fireswere supposed to rid the city of sac-religious items within the city. Withfewer followers in the year 1498, Fra Savonarola was put to the same end asthe works of art that he hated so much, as he was burnt in the streets ofFlorence. During the turmoil, almost all of the greats, trained in theFlorence school, fled the city, in a twist of fate, looking for fame andfortune. Most of the artists landed in Rome, but some stayed in Florence,Milan, and other various areas of Italy. Rome, however, was the place tobe at this time. Popes, in greed of reputation sought to out do otherpopes from the past, with great works of commissioned art. Spending as muchas possible seemed to be the norm, and most artists didnt have a choice ofbeing called to the Vatican. Normally the invitation was sent to theartist via armed guards of the Vatican army. If they refused thecommission, even though it was definitely financed way below the cost ofprivate parties, they would be put to death, and a few were, claiming thattheir art was not to be enjoyed by a Pope that would kill them if theyrefused. But, however, most artists did accept the tasks at hand, with asimple nod, a kiss on the papal ring, and a few muttering words. This wasMichelangelo Bounarroti of Florence to Pope Leo. He didnt want thecommission and the pope threatened to have him imprisoned and thenexecutedhe reluctantly agreed to do the task. Such were the ideas of the Popes during the High Renaissance. Cruel,unjust, and completely out of their mind, going to war with any countrythat wouldnt pay taxes or even revolted from the Catholic Church,historians claim that this period of time didnt last very long at all. They think that this period of time started around the 1480s with some ofLeonardos first inventions, and either ended with the sack of Rome, orRaphaels death in 1527. A grand total of 40 or so years, gave way to theworlds greatest works of art. .u88da156f7f3b9a44930cc642ace7cf65 , .u88da156f7f3b9a44930cc642ace7cf65 .postImageUrl , .u88da156f7f3b9a44930cc642ace7cf65 .centered-text-area { min-height: 80px; position: relative; } .u88da156f7f3b9a44930cc642ace7cf65 , .u88da156f7f3b9a44930cc642ace7cf65:hover , .u88da156f7f3b9a44930cc642ace7cf65:visited , .u88da156f7f3b9a44930cc642ace7cf65:active { border:0!important; } .u88da156f7f3b9a44930cc642ace7cf65 .clearfix:after { content: ""; display: table; clear: both; } .u88da156f7f3b9a44930cc642ace7cf65 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u88da156f7f3b9a44930cc642ace7cf65:active , .u88da156f7f3b9a44930cc642ace7cf65:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u88da156f7f3b9a44930cc642ace7cf65 .centered-text-area { width: 100%; position: relative ; } .u88da156f7f3b9a44930cc642ace7cf65 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u88da156f7f3b9a44930cc642ace7cf65 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u88da156f7f3b9a44930cc642ace7cf65 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u88da156f7f3b9a44930cc642ace7cf65:hover .ctaButton { background-color: #34495E!important; } .u88da156f7f3b9a44930cc642ace7cf65 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u88da156f7f3b9a44930cc642ace7cf65 .u88da156f7f3b9a44930cc642ace7cf65-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u88da156f7f3b9a44930cc642ace7cf65:after { content: ""; display: block; clear: both; } READ: A Good Man Is Hard To Find 2 EssayIt almost sees as if art asked its self this very question. Oh whatthe hell, we can never top the high renaissance, so why even bother? Sothere was a period of time between the baroque period and the highrenaissance called Mannerism or the late renaissance. This idea popped upfirst in Florence, then Rome, and then over the rest of Italy. The termmannerism was actually coined in the 20th century. This was basically aloss of momentum for the period. Mannerism also represents Renaissance artgoing out, as they say, not with a bang but with more of a quite whimper. So as you can see, there are many parts to understanding theRenaissance. To understand

Monday, December 2, 2019

The Practical Heart by Allan Gurganus Essay Example For Students

The Practical Heart by Allan Gurganus Essay Recently, there has been a television commercial that has the saying â€Å"there are some things money can’t buy. † The story â€Å"The Practical Heart† by Allan Gurganus could be used for this ad. It is about a wealthy family who is forced into poverty when they visit America. Her family heritage, the way in which she gets the painting, and the painting itself are all factors in Muriel restoring her family dignity. Muriel’s family heritage is a factor because without it dignity is not there to be restored. They lived on a seven-acre compound called â€Å"Sunnyside. † Sunnyside had a big stone house and an orchard. The father was a writer and Professor who had published four books. He was educated by tutors at his home. He was skilled in Greek and Latin and could recite three-day’s worth of poetry. Muriel, the eldest daughter, was a child prodigy on the piano and had received excellent notices. All of this is a reason for Muriel to have the portrait done. Her family is now living in poverty and is looked down upon by people who should be looking up. We will write a custom essay on The Practical Heart by Allan Gurganus specifically for you for only $16.38 $13.9/page Order now By having the portrait done, the dignity the family once had can be restored. â€Å"He saved you, and, with you, redeemed your clan’s tarnished dignity†(39). Muriel sees that Sargent can capture the truth in his paintings and believes that he will be able to capture the true beauty inside her. The way in which Muriel goes about getting the painting is also a factor because it is the only way to achieve her goal. Muriel saves and sacrifices for years in order to have the means to visit Sargent. When she is finally able to go, she knows that she must conduct herself in a manner that gives respect to the great artist. â€Å"Knowing they would need the added respectability its notepaper afforded†(47), she stays in the village’s best hotel. She tours churches to give the appearance of not travelling all the way only for the painting. She wears her best clothes and converses with Sargent knowingly. She plays the part of someone who is worthy of being painted by the great one. Had Muriel not gone about it in the manner she did, the painting would never have came to be. It sets up the scene. The scene in which the portrait takes place is important because it sets Muriel’s painting apart from other’s, such as Mrs. Armour’s. The artist made it seem that Muriel was allowing him to paint her rather than the opposite. â€Å"May I impose on you†(51). Mrs. Armour paid for her painting with money made by packing meat. Muriel Fraser paid for her painting with an appreciation for art that only her family heritage could have given. Something there revealed a respect for art so surrendered, so complete, it could not be ordered on demand. †(51) Finally, the portrait itself restores the family’s dignity. The painting is hung above the fireplace in the family’s flat. People come to see it. Muriel is asked to lend the picture to an exhibition in New York. A caption in one of the papers that reproduced the portrait called Muriel â€Å"the distinguished local pianist†(53). These are all examples of the dignity that the painting gives to the family. Upon looking at the painting, you see the portrayal of a rightfully proud woman. She is proud of her Scottish heritage and the goal she has accomplished. â€Å"The one depicted corner of her mouth shows something gleeful, as if the subject is plotting or, indeed, achieving, at the very moment of depiction, a goal†(53). The way in which Muriel is portrayed restores the families lost dignity. The commercial would go something like this: Round-trip vacation from Chicago to Europe, cost $700. Portrait done by John Singer Sargent cost $200. Restoration of family dignity: priceless.

Wednesday, November 27, 2019

Falling Leaves return to their roots essays

Falling Leaves return to their roots essays Falling Leaves The Memoir of an Unwanted Chinese Daughter, by Adeline Yen Mah, is a story of a young Chinese girl growing up in an environment that most people would crack under. Under the reign of a evil stepmother, Mahs life was worst than most young unwanted Chinese daughters during the early 1900s. However, due to her strong will and the influence of a special Aunt she is able to over come such a horrid childhood. Today she is a medical doctor in America. However, if she did not have the strength of character to escape to America, where she attended school, is experiencing a fulfilling medical career and a happy marriage, her story could have never been told. The strong and intriguing meaning of her story, Falling Leaves is symbolic of Mahs life. Mah is represented as an individual leaf on the tree of life that has roots stretching back in time; each leaf has a different experience as shown by Mahs hardships, the significance of Falling Leaves is shown through Mahs insight of the beauty of life and its circle of renewal. All people have roots that reach far back in time that contribute to the legacy that makes up ones life in the present. Mah's family background, as she quotes in the story, [is with] a Shanghai family headed by my affluent father and his beautiful Eurasian wife, set against a background of treaty ports carved into foreign concessions, and the collision of east and West played out within and with out my very own home (Pg. 4). Since Mahs life is affected by the attacks that rocked twentieth-century China it is the presence of strong women that influence Mahs roots. Since Mah's mother dies shortly after she is born, Mahs female role model is her rebellious grandaunt, whom in an era during which Chinese women were still having their feet bound, founded a bank run by and for woman. Another woman who helped shap ...

Saturday, November 23, 2019

3 Types of Misplaced Modifiers

3 Types of Misplaced Modifiers 3 Types of Misplaced Modifiers 3 Types of Misplaced Modifiers By Mark Nichol Poor placement within sentences of words that provide details can hamper comprehension. Take care to avoid the various types of pitfalls demonstrated in the following examples, which are followed by discussion and a revision. 1. The company has been an extremely integral partner for our organization over the past years, both from delivery and leadership perspectives. Because the conjunction both precedes the preposition from, the construction assumes that a complementary preposition will precede â€Å"leadership perspectives† in order to fully parallel the phrase â€Å"from delivery,† but placing from before both allows it to serve as the preposition for delivery and â€Å"leadership perspectives† alike: â€Å"The company has been an extremely integral partner for our organization over the past years, from both delivery and leadership perspectives.† 2. The photographs evoke a time when samurai swordsmen and silk traders found refuge from a bloody uprising against Japan’s shogun in California’s Gold Country. This sentence erroneously suggests that the bloody uprising occurred in California’s Gold Country. Relocating the geographical information so that it immediately follows the key word refuge resolves the issue: â€Å"The photographs evoke a time when samurai swordsmen and silk traders found refuge in California’s Gold Country from a bloody uprising against Japan’s shogun.† 3. From time immemorial, writers have drawn on these syndromes to tell stories, from Lewis Carroll to Philip K. Dick. In this case, an adjectival clause, a parenthetical phrase that provides more information about a noun, has been relegated to the end of the sentence, appearing to nonsensically modify stories, instead of being immediately adjacent to the pertinent noun (here, writers): â€Å"From time immemorial, writers from Lewis Carroll to Philip K. Dick have drawn on these syndromes to tell stories.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Cost-Effective vs. Cost-EfficientDeck the Halls150 Foreign Expressions to Inspire You

Thursday, November 21, 2019

Reward management and performance related pay Essay

Reward management and performance related pay - Essay Example In today's fast-paced modern world, the job market seems to be getting more and more diverse, wide and inclusive of a great number of potential factors, that could affect the way one sees his job. Human Resources Management is one such area that is gaining importance by the day. Human Resources Managers work towards the fundamental problem of creating a balance between the expectations of both, employers and employees.The job market is getting highly competitive and retaining good talent is becoming an arduous task, owing to the better attractive offers being offered to talented workforces. As they say, grass on the other side of the fence is greener and therefore, employees find themselves being pulled across by alluring competitors. Under such circumstances, the compensation or pay packet goes a long way in determining the loyalties of employees. For instance, if the talented employee in question is unsatisfied with the compensation he receives from his current job, he would obviou sly consider the competitor's job that offers him greater potential and pay.Most employees prefer jobs that offer challenges and on successful dealing and completion of these challenges, would prefer better pay packets. At the end of the day, pay is a huge motivator or factor in diminishing quality of output. Therefore, jobs that offer growth potential, in terms of the hierarchical setup and the pay raise, experience great amount of success in maintaining stability in terms of employee retention and in cementing employer-employee relationships. "..the pay package is one of the most obvious & visible exchanges of the employment relationship; it is the main issue in the exchange between employer & employee, expressing the connection between the labour market, the individual's work & the performance of the employing organisation itself" (Hegewisch, 1991: 28). Therefore, the solution to this problem faced by employers in the process of reducing employee attrition rates and retaining talent, is performance-related payments and issuing rewards for quality output of work! Objectives of Employer and Employee In an organisation, both the employers, as well as, the employees possess varied objectives and expectations from each other, the job and the outcome. The objectives of the employer varies significantly from that of the employee, in formulating and pursuing the mutual contract. Here are the objectives of the employer, when he formulates and enters into a payment contract with his employee: Detainment: Employers look towards retaining the talent they spot in employees, without allowing competitors to take over the same. Therefore, they endeavour to satisfy their talented employees by formulating and putting forth a good payment contract. No one would want to lose a good employee due to under-payment levels. Thus, one of their many objectives is to retain talent and reducing the attrition rates. Steer clear: Employers attempt to steer clear of competitors and emerge victorious in alluring and maintaining some of the most skilful talent, which directly affects the positive quality of work output. Thus, they look to maintain an upper hand amongst competitors, by entering into a decent payment contract with their employees. Intelligent dealings: Employers try to attract the best possible talent within their limitations in providing payment. When they enter into the payment contract, they attempt to make the most in terms of attracting the best

Tuesday, November 19, 2019

Explain how the MIS ( Management Information System) function area can Essay

Explain how the MIS ( Management Information System) function area can leverage , information, data and knowledge in terms of competitive advantage - Essay Example The system itself can be designed in such a way that it can control the information of the business so as to provide it with a competitive advantage. The system can be used differently and this essay would revolve around the particulars of this system as to how it can help the businesses flourish in a competitive world. Management Information System is defined as a set of technologies which include hardware and software along with human elements so that the decision making process of the respective business can be made easier (Bidgoli, 2010). This clearly tells us that the system is a way through which the businesses can integrate information and present accordingly to the relevant individuals. The system is designed to simplify decisions and carry out processes through which the decisions are made quickly and efficiently. In general the firms are given competition in the industry through different means. Porters Five Forces allow to understand these competitive forces as they tend to exist in the industries accordingly. These five forces revolve around products, bargaining power of customers and suppliers and the threat of new entrants. Management Information System takes a leap on these five forces to ease it on the business who will use the system in an efficient manner (Laudon & Laudon 2013). MIS should always be aligned with the objectives of the business so that it can be used efficiently to break down the threats of the competitive forces. Information Technology should always be constructed in a way so that the profitability of the company is increased with every step that the business takes. Information technology works by the methods of numbers and the business should always identify its goals and strategies with the help of the system. The progress of the businesses can be monitored with the help of information technology and this in turn would help the stakeholders decide in accordance to the

Sunday, November 17, 2019

Narrative Technique of Sula Essay Example for Free

Narrative Technique of Sula Essay Although Sula is arranged in chronological order, it does not construct a linear story with the causes of each new plot event clearly visible in the preceding chapter. Instead, Sula uses juxtaposition, the technique through which collages are put together. The effects of a collage on the viewer depend on unusual combinations of pictures, or on unusual arrangements such as overlapping. The pictures of a collage dont fit smoothly together, yet they create a unified effect. The pictures of Sulas collage are separate events or character sketches. Together, they show the friendship of Nel and Sula as part of the many complicated, overlapping relationships that make up the Bottom. Morrison presents the novel from the perspective of an omniscient narrator one who knows all the characters thoughts and feelings. An omniscient narrator usually puts the reader in the position of someone viewing a conventional portrait or landscape rather than a collage. (In such situations, the viewer can perceive the unity of the whole work with only a glance.) To create the collage-like effect of Sula, the omniscient narrator never reveals the thoughts of all the characters at one time. Instead, from chapter to chapter, she chooses a different point-of-view character, so that a different persons consciousness and experience dominate a particular incident or section. In addition, the narrator sometimes moves beyond the consciousness of single, individual characters, to reveal what groups in the community think and feel. On the rare occasions when it agrees unanimously, she presents the united communitys view. As in The Bluest Eye and Jazz, the community has such a direct impact o n individuals that it amounts to a character. In narrative technique for Sula, Morrison draws on a specifically modernist usage of juxtaposition. Modernism, discussed in Chapter 3, was the dominant literary movement during the first half of the twentieth century. Writers of this period abandoned the unifying, omniscient narrator of earlier literature to make literature more like life, in which each of us has to make our own sense of the world. Rather than passively receiving a smooth, connected story from an authoritative narrator, the reader is forced to piece together a coherent plot and meaning from more separated pieces of  information. Modernists experimented with many literary genres. For example, T. S. Eliot created his influential poem The Wasteland by juxtaposing quotations from other literary works and songs, interspersed with fragmentary narratives of original stories. Fiction uses an analogous technique of juxtaposition. Each successive chapter of William Faulkner novel As I Lay Dying, for instance, drops the reader into a different characters consciousness without the direction or help of an omniscient narrator. To figure out the plot, the reader must work through the perceptions of characters who range from a seven-year-old boy to a madman. The abrupt, disturbing shifts from one consciousness to another are an intended part of the readers experience. As with all literary techniques, juxtaposition is used to communicate particular themes. In Cane, a work that defies our usual definitions of literary genres, Jean Toomer juxtaposed poetry and brief prose sketches. In this way, Cane establishes its thematic co ntrast of rural black culture in the South and urban black culture of the North. Morrison, who wrote her masters thesis on two modernists, Faulkner and Virginia Woolf, uses juxtaposition as a structuring device in Sula. Though relatively short for a novel, Sula has an unusually large number of chapters, eleven. This division into small pieces creates an intended choppiness, the uncomfortable sense of frequently stopping and starting. The content of the chapters accentuates this choppy rhythm. Almost every chapter shifts the focus from the story of the preceding chapter by changing the point-of-view character or introducing sudden, shocking events and delaying discussion of the characters motives until later. In 1921, for example, Eva douses her son Plum with kerosene and burns him to death. Although the reader knows that Plum has become a heroin addict, Evas reasoning is not revealed. When Hannah, naturally assuming that Eva doesnt know of Plums danger, tells her that Plum is burning, the chapter ends with Evas almost nonchalant Is? My baby? Burning? (48). Not until midway through the next chapter, 1923, does Hannahs questioning allow the reader to understand Evas motivation. Juxtaposition thus heightens the readers sense of incompleteness. Instead of providing quick resolution, juxtaposition  introduces new and equally disturbing events. Paradoxically, when an occasional chapter does contain a single story apparently complete in itself, it too contributes to the novels overall choppy rhythm. In a novel using a simple, chronological mode of narration, each succeeding chapter would pick up where the last one left off, with the main characters now involved in a different incident, but in some clear way affected by their previous experience. In Sula, however, some characters figure prominently in one chapter and then fade entirely into the background. The first chapter centers on Shadrack, and although he appears twice more and has considerable psychic importance to Sula and symbolic importance to the novel, he is not an important actor again. In similar fashion, Helene Wright is the controlling presence of the third chapter, 1920, but barely appears in the rest of the book. These shifts are more unsettling than if Shadrack and Helene were ancestors of the other characters, generations removed, because the reader would then expect them to disappear. Their initial prominence and later shadowy presence contribute to the readers feeling of disruption. The choppy narration of Sula expresses one of its major themes, the fragmentation of both individuals and the community. Sula. New York: Knopf, 1973. Rpt. New York: Penguin, 1982

Thursday, November 14, 2019

The Womens Movement Essays -- United States History Women Essays

The Women's Movement Works Cited Missing The women’s movement began in the nineteenth century when groups of women began to speak out against the feeling of separation, inequality, and limits that seemed to be placed on women because of their sex (Debois 18). By combining two aspects of the past, ante-bellum reform politics and the anti-slavery movement, women were able to gain knowledge of leadership on how to deal with the Women’s Right Movement and with this knowledge led the way to transform women’s social standing (Dubois 23). Similarly, the movement that made the largest impact on American societies of the 1960’s and 1970’s was the Civil Right Movement, which in turn affected the women’s movement (Freeman 513). According to informant Betsie Cole, at age forty-six and an instructor at East Tennessee State University, the women’s movement made a large impact on her life growing up and she is still able to see the changes that the women’s movement has made in societ y. Cole states that women did not have to be directly involved in the twentieth century women’s movement to feel and notice the impact it had on society. Cole, for example, notes that even though she wasn’t in an organization to help support the women’s movement until she was in college, it still made an impact on her during her high school years. "The modern movement was just getting into gear when I was in high school and that was my formative years. That thinking about- well, what is a women’s role? What am I supposed to be after high school?" stated Cole. Cole considers this era a period of questioning mainly because college was considered a choice at the time when she was graduating high school. Are you going to work or are you going to start a fami... ...al interest concerning small sections of feminism rather then the whole picture," Cole said. Maybe the fragmenting of the women’s movement has to do with some women being so comfortable in today’s society that they feel no need to press on to gain more social equality. The movement has made a lot of progress in changing the views that society has caste on women by aiding in the accomplishments for equal rights. College is not presented as a choice for women, but rather a choice for both sexes, right along with choosing a career and working. Granted that men do have more benefits with pay and support, but now women are not looked down on for going to college. Striving for equal rights and opportunities is still a major issue for women and probably will be for years to come. Cole summed it up best by saying, "I still believe that one person can change the world!"

Tuesday, November 12, 2019

Political equality Essay

â€Å"When in the course of human events, it becomes necessary for one people to dissolve the political bonds which have connected them with another, and to assume among the powers of the earth the separate and equal station to which the laws of nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the cause which impel them to the separation† (Thomas Jefferson). These are the words of former U.S. president in his declaration of Independence. â€Å"We hold these truths to be self evident, that all men are created equal.†(American declaration of independence) Different question arose from the above quote in that â€Å"are all men created equally†? The answer is â€Å"No† biologically and â€Å"Yes† when it comes to legal matters, economic rights and politically. What is political equality? This is equal authority to decide on every law and policy of the society. It also refers to the extent to which human have equal voices over governmental decisions. The principle asserts that though we are not biologically equal we all have equal right to vote on every law and policy of our environment and that only people with this right have the equality to live by their own decisions and are free. Its explains further that every citizen must have the rights to choose and decide the type of societal laws that should be accepted and this was maintain by the fact that the fundamental purpose of laws is to improve life of all citizen. Its also explains the principle of one-person per one vote, equal right to speech and equality to law. When citizens are given the opportunity to decide what laws affects them, they can legislate other equalities. Why do we want political equality? Political equality â€Å"a valued good†: political equality gives people the ability to express their political view. It confers on them the sense of selfhood and belonging.  · It builds community: the community is usually bounded by the cooperative activity toward the shared goals and this entails the engagement of all.  · It creates legitimacy: political equality creates legitimacy in the sense that it encourages obedience to laws, acceptance of elections results by the losing side.  · Educative: political equality which leads to political participation is educative in that it encourage and teach people about politics and about democracy and their own needs and likes through their involvement in the politics. When it all started In the beginning, when the American declaration of independence was made, little did the founders know about the effect of that on human nature and quest of inequality and Power, they believed that men are born equally and this theory was of limited scope then. Question of citizenship, liberties and rights for the political system was complicated. There were debates over the idea and that of political equality was only represented in the constitution and not really acted upon. The principle of equality of political individuals which translate into that of one man, one vote and ultimately into one person, one vote was implicit in the constitution of the united states rather than being expressly declared(cited in Pole 47). The one vote per person generates controversies among Americans but was later accepted as the most equal method of voting. American Labour Party had since believed in the socialist form of government. They tend to support a state controlling the industries and equal distribution of wealth. After WW II, the labour party government nationalized the industries, established what is known as a â€Å"welfare state†. This provides citizen with social security, insurance against unemployment and also the National Health Services. With the inception of the â€Å"conservative government† the industries was denationalized but kept the health services. (Microsoft Encarta.2008) In recent years, the trade union membership had declined and subsequently influenced the Labour Party. At the same time the political party had moved away from the political centre. In 1995 it gave up its commitment to socialism and nationalization of industries. (Microsoft Encarta.2008) In 1819, political equality was also modified as a result of a land crash which devastate the life of many citizen and those who hope of acquiring significant amount of wealth and property. The economy was affected and the people just hope for best to come and things later got into place. The effect of the crash on the political equality was just on the view of wealth distribution and those arguments against the bridging of gaps between the poor and the rich. The rich never wanted to have equal access to basic gifts of nature, they believed in that because they are rich they should have more political weight than the poor.   The effect of the disaster was enormous and the workers organized themselves into various political sects and made laws that would protect them and their families from future reoccurrence. The laws were also made to protect what they have left. Political equality in local emergency services Political equality in local emergency services gives: Equal rights to emergency services: such as the right to those health care schemes, free medical services for the less privileged, equity in the local judicial system. Equal capacity: there are also equal rights as a result of the political equality and this gives opportunity to the citizen to exercise their civic right and contribute to the decision of made concerning the local emergency services. Equal voice: it ensures equal voice of the citizen i.e. they have the right under the law to say no to some things and decide on what directly or indirectly affects them. Political equality also creates equal attention to the citizen not giving preference to any body on the grounds that he or she is special simply because of status in the community. Equal output; since political equality ensure the participation of the members of the community. It actually strengthens the output of all those emergency services. Create sense of belonging: political equality makes citizen decides on what happens to them, hence it creates the sense of belonging in that the citizen would not want any thing created to get spoilt or get disorganized so when they see any misnomer they tend to try to correct it. Political equality also affect the health sector positively by: (1)Increased reliance on the market forces will make health care cheaper,(2)Change of tax code to provide equal tax relief for individuals who purchase their own insurance,(3)Changing the tax code will also break the link between employment and insurance(4)Insurance for those whose employers do not offer a plan(5)Creation of medical savings accounts( Microsoft Encarta) According to the Canadian law the provinces must ensure that their health care system respect the following five criteria: (1) public administration—the health insurance plans must be administered by a public authority accountable to the provincial government; (2) comprehensive benefits—the plan must cover all medically necessary services prescribed by physicians and provided by hospitals; (3) universality—all legal residents of the province must be covered; (4) portability—residents continue to be covered if they move or travel from one province to another; and (5) accessibility—services must be made available to all residents on equal terms, regardless of income, age, or ability to pay.(Microsoft Encarta) Conclusion In conclusion, political equality creates an environment where the people have equal access to the basic amenities and equal opportunity to create laws that guide the citizen. With equality in justice, law and politics our world will be a better place.

Sunday, November 10, 2019

Ethics and Moral Sensitivity

Every person approaches life with a certain perspective or worldview which could be identified with a specific ethical theory. Which ethical theoretical framework best describes your personal worldview? Support your response with examples. The larger community-citizens, patients, inter professional team members, and nursing peers expect and are entitled to more than simply knowledge and competence. They expect good character from us.Virtues related with good character in nursing have progressed over time from those such as cleanliness and self-sacrifice to include several depicted in the framework and considered essential to the process of developing a healthy workplace and generous ethical climate such as compassion, fidelity, veracity, and prudence. Compassion is known as the cornerstone of healthcare providers' practice, a critical trait necessary to the delivery of morally good care.For example, practicing compassion with other members of the acute and critical care team may also contribute to sustaining an ethical practice environment, because it is a component of moral sensitivity. Moral sensitivity is necessary to recognition that an ethical dilemma exists. Without moral sensitivity and compassion, members of the healthcare team may not be able to see that a problem exists or may unknowingly tolerate ethically objectionable acts or conditions.This recognition also involves the ability to appreciate the perspectives of others, including team members, by acknowledging their values, beliefs, and obligations. Compassion and moral sensitivity include awareness of the various courses of action and how each may affect all members concerned, the patient, family members, and others on the inter professional team (Mickey, Catherine, 2009) Reference: Mickey L. Parsons PhD, MHA, RN, FAAN, Catherine Robichaux PhD, RN, CCRN, CNS

Thursday, November 7, 2019

Photosynthesis Equation What Is It How Does It Work

Photosynthesis Equation What Is It How Does It Work SAT / ACT Prep Online Guides and Tips The word photosynthesis comes from two Greek words: photo, meaning â€Å"light†, and synthesis, meaning â€Å"put together.† Looking at that those two roots, we have a good idea of what happens during the chemical process of photosynthesis: plants put together water and carbon dioxide with light to create glucose and oxygen. In this article, we’ll break down what photosynthesis is, why photosynthesis is important, and discuss the chemical equation for photosynthesis: what it is and what each part of it means. What Is Photosynthesis? Put simply - photosynthesis is how plants, algae, and certain types of bacteria harness energy from sunlight to create chemical energy for themselves to live. There are two main types of photosynthesis: oxygenic photosynthesis and anoxygenic photosynthesis. Oxygenic photosynthesis is more common - that’s the type we see in plants and algae. Anoxygenic photosynthesis mainly occurs in bacteria. In oxygenic photosynthesis, plants use light energy to combine carbon dioxide (CO2) and water (H2O). This chemical reaction produces carbohydrates for the plants to consume and oxygen, which is released back into the air. Anoxygenic photosynthesis is very similar - but it doesn’t produce oxygen. We’ll be focusing on the more common type of photosynthesis, oxygenic photosynthesis, for the rest of this article. Why Is Photosynthesis Important? Photosynthesis is important for a few reasons: First, it produces energy that plants need to live. The resulting carbohydrates provide plants with the energy to grow and live. Second, photosynthesis helps take in the carbon dioxide produced by breathing organisms and convert that into oxygen, which is then reintroduced back into the atmosphere. Basically, with photosynthesis, plants are helping produce the oxygen that all living things need to breathe and survive. Photosynthesis Equation Here is the chemical equation for photosynthesis: 6CO2 + 12H2O + Light Energy C6H12O6 + 6O2 + 6H2O Photosynthesis Formula Breakdown Now that we know what the photosynthesis equation is, let’s break down each piece of the photosynthesis formula. On the reactants side, we have: 6CO2 = Six molecules of carbon dioxide 12H2O = Twelve molecules of water Light Energy = Light from the sun On the products side, we have: C6H12O6 = glucose 6O2 = six molecules of oxygen 6H2O = six molecules of water As we learned earlier, the glucose will be used by the plant as energy. The oxygen and water will be released back into the atmosphere to help other living things. What You Need to Know About the Photosynthesis Formula During photosynthesis, plants use light energy to combine carbon dioxide and water to produce glucose, oxygen, and water. Photosynthesis is important because it provides plants with the energy they need to survive. It also releases needed oxygen and water back into the atmosphere. What's Next? Are you studying clouds in your science class? Get help identifying the different types of cloudswith our expert guide. Working on a research paper but aren't sure where to start?Then check out our guide, where we've collected tons of high-quality research topics you can use for free. Need help with English class- specifically with identifying literary devices in texts you read? Then you'll definitely want to take a look at our comprehensive explanation of the most important literary devices and how they're used.

Tuesday, November 5, 2019

How to Write an Awesome Professional Bio That Stands Out (Template)

How to Write an Awesome Professional Bio That Stands Out (Template) As a marketer, you’ll likely need to write a professional bio at some point. Whether writing one for yourself, a client, or coworkers listed on your company’s â€Å"about us† page, it’s a common piece of content you might be asked to create. They appear everywhere, from social media profiles, to blog post author boxes, to personal and business websites. Too often though, they’re treated like an afterthought, which is unfortunate. After all, what’s the first thing you read when you come across an interesting blog post, a new company, or social media account? A bio is a natural place to start. So, what happens if what you find sounds boring or generic? You’ll think that person is boring and generic too, and that isn’t the kind of impression any serious marketer should want to make. Fortunately, business doesn’t have to be boring, and neither does anyone’s professional summary. In this post, you’ll find: Tons of examples illustrating what makes effective bios so good. A simple process to make writing one, either for yourself or a client, easy. Free templates to wrap up the whole project in a flash. Sure, you could settle for boring and generic. But, you’re better than that. So, keep reading and learn how to do the job right. What is ? is an industry-leading marketing management calendar platform that helps teams keep everything organized, all in one place. See how it works or start your free trial now. Download Your Free Professional Bio Templates Best of all, you don’t have to write one from scratch. Instead, download these free templates and you’ll be able to fill in the blanks to write one well. There are options here for the following: Websites Blog authorship boxes Twitter profiles Snag ‘em now and continue with the rest of this post. In general, they’re a description or summary of someone’s professional background, educational history, skill set, and/or achievements. In some cases, such as a Twitter bio, they might be short, or in others they could be a few paragraphs (such as on an about page on a blog or website). What Makes Them So Important? People come across so many different pieces of information on the web that it’s tough to keep everything straight. It’s impossible to remember every interesting thing you come across, let alone filter through the overwhelming amount of junk you see that isn’t interesting at all. So, make your first impression something that sticks. If a social media user sees a stray post that catches their attention, they’ll want to see if it came from someone who looks and sounds trustworthy. The same goes for a blog post they might read, or a new company they’re scoping out for a potentially lucrative partnership. Whatever the case may be, a strong bio is an opportunity to leave a lasting impression. If it’s written well, people might be more influenced to consider you an authority, someone to remember to reach out to, or eventually, even make a purchase from. When Would You Need to Write a Bio? There are lots of different situations where you might need to provide a bio. Here are a few: You work at a marketing or PR agency, and a client needs one to make an executive sound brilliant. It’s time to hunt for a new job, and your Twitter and LinkedIn profiles need some freshening up. The company’s website is getting a redesign, and each employee’s profile page needs a bio to go with it (and you get to/have to write it). Those are common scenarios everyone encounters sooner or later. Since they seem so easy to write, they can quickly become a trap though, something that doesn’t get done until the last minute (and things that get done at the last minute, tend to get done poorly). Recommended Reading: How to Easily Plan Copy for an Entire Website the Best Way Where Might Your Bio Appear? Plus, there are all kinds of places where it’s useful to have a crisp, clean, and creative description of yourself (or client or coworkers). Take a look at this list: Your company’s website or blog. Guest blogs (if you write on another company or writer’s blog). Any personal websites, blogs, or portfolio pages you might have. On your social media accounts. Within press releases about your company (say, if an executive plays a key part in a major achievement). Certainly, you can probably think of even more, too. But, if you have one that’s well-written, it can easily be repurposed and repackaged to fit wherever it’s needed. And that leads into the next point in this post. How Long Should a Bio Be? There’s no one-size-fit-all answer here. Social media accounts often have obvious restrictions on character counts that limit length. If you’re writing one to appear in a press release boiler plate or a blog bio box, a paragraph is generally sufficient. But, if you’re writing one for a website page, you might be able to run as short, or as long, as you’d like. In fact, there are arguments to be made for keeping things concise or going more in-depth. Recommended Reading: How Long Should a Blog Post Be to Get the Most Shares and Traffic? Why Consider Writing a Short Professional Bio People have short attention spans. According to the Nielsen Norman Group (via Crazy Egg), you have 59 seconds to hook a website viewer’s attention before they’ll leave. And they’re going to see a lot of things before they even get to your bio (headlines, homepage copy, and product pages are all possible places they’ll visit first). If hooking someone’s attention is hard, keeping it might be even more difficult, and arguably, no one wants to spend too much time getting to know you if they don’t have to. So, why not just get to the point? Take a look at this example from Influence and CO. founder John Hall: It’s just a couple concise paragraphs, plus a line for his email address. Note the smart inclusion of a Twitter follow button, too. This works because: It gets to the point. But, it doesn’t sacrifice substance for short length. It just excludes anything extraneous. The inclusion of links to other places to find him are smart. Writing a professional bio? Here's why you might want to keep it short.Why Consider Writing a Long Professional Bio But, what if you’re writing a description of a seasoned professional with tons of experience? How do you condense everything important to know about them into a short amount of space? That can be tough. And if people are likely to want to know all about the person’s story, it might make more sense to go long (spanning a few paragraphs, or even a whole page or more). Here’s another example from Darren Rowse, the founder of ProBlogger: While this bio is still fairly compact, it spans multiple paragraphs, and even includes a video. Then, it extends a bit further to include more information about Darren and his business: This works because: It puts the most important information first. While it goes into detail, it’s still tightly written. All additional information included is relevant and useful.

Sunday, November 3, 2019

Religion and fanaticism in The Kite Runner Essay

Religion and fanaticism in The Kite Runner - Essay Example n is like the biblical David in his childhood, but he takes on a martyr’s ending perhaps to preserve the sainthood the author assigns him (Hosseini 54). These characteristics then set a base for description of some of the celebrated aspects of the Islamic religion. One of the aspects is adherence to love, forgiveness, redemption, and sacrifice to achieve or show honor for the first three mentioned aspects. All these beliefs derive from Allah’s ability to forgive and love even those who out rightly and knowingly transgress against him. Instances where the actions of a character are as a result of religious grounding include Hassan forgiving Amir for the things he did to him. He later on sacrificed his life protecting Amir’s Property while he was hiding from the Taliban in America a clear sign of forgiveness. Courage is also a vital character â€Å"requirement† in the Islamic religion. Some analysts’ confer that, the Islamic religion places women who stay home to protect their families at the same level as men who do not war for the cause of the religion. Amir, the Main character and narrator, lacks courage , and this puts him in an awkward position even with his father (Hosseini 76). Amir’s lack of courage causes him to do awful things. He betrays Hassan’s honor by failing to help him and then cunningly getting rid of him to avoid the guilt. These circumstances lead to the emergence of yet another theme associated with the Islamic faith, redemption. Amir wallows in feelings of guilt from as early as twelve years. Amir, in addition to his cowardice, has not tried to seek redemption. The author explores this theme by relaying that the narrator attributes unfortunate events to punishment. Amir punishes himself in several ways during the course of this book. For instance, he marries a tainted woman because of his personal guilt for his past actions. When Sohrab attempts suicide Amir cries out to Allah let this not be fate! All the while, Amir subtly commits

Friday, November 1, 2019

Fashion Retail Marketing Essay Example | Topics and Well Written Essays - 4000 words

Fashion Retail Marketing - Essay Example The essay "Fashion Retail Marketing" discovers the fashion retail marketing. This online retail brand has emerged as one of the favourite destination for youngsters, looking for fashionable and affordable brands. This report analyses the brand value and the strategies followed by the company. This section discusses the company objectives and the ethical policies it follows. In the next topic the financial details of the company are given. The company’s large product range has been highlighted. The positioning strategies of the company are discussed and analyses of their impact on the company’s operations have also been discussed. To find out the macro environment of the retail brand, PEST analysis is done. This will give a clear understanding of the current economic, social, political and technological changes within the country and how it has impacted the operations of the company. Value chain analysis gives a detailed layout of the flow of raw materials and other prod ucts from suppliers, to the warehouse, manufacturing and operational process and finally delivery of products to the customer doorsteps. The report also throws light on the marketing campaigns and strategies followed by the company. Though the online retailer has maintained a continuous growth in the online marketing sector, there are certain risks and challenges that lie ahead. Very retailer is one of UK’s prominent online and home shopping brands. It is an arm of One Shop online retailer which has a customer base of over five millions. and an annual turnover of over 1.7 billion pounds (Very, 2013). Very online brand was launched in the year 2009. The online retailer deals with categories such as apparels for men women and children, home and electrical appliances. The website of Very retailer in designed keeping high internet users in mind. The website provides customers with the opportunity of shopping across a range of product areas, from footwear and fashion to home and e lectrical and other accessories. To gain competitive advantage, Very online retailer has introduced a number of interactive marketing services, and innovative online marketing strategies to engage the customers on mobile channels (Wang, 2005). The retail brand believes in creating a workplace having a perfect balance between hard work and having fun. The company’s preferences lie in putting the customer first. The brand believes in treating its customers as well as employees well and making a difference by keeping things simple. The online retail brand thrives on four major brand values. Deliver- The retail brand thrusts upon getting results which satisfies the customer expectations as well as fulfils the organisational needs. Innovate- To make the business better, the company develops innovative ideas in the field of marketing campaigns, innovative advertising and branding ideas, inventing new categories and product range to meet the changing customer preferences. Courage- C ourage means doing activities which are of best interest to the company and challenging a process because it is not correct. It can be any process from finance to the supply chain process. Enthuse- The Company believes in creat

Wednesday, October 30, 2019

Credit cards from the legal perspective (special reference to UAE) Research Paper

Credit cards from the legal perspective (special reference to UAE) - Research Paper Example . Now, UAE has become a developed market for the usage of credit card due to consumer awareness and due to introduction of innovative creditcard products. There is an allegation about the UAE card issuers that they are charging exorbitant service charges from cardholders in UAE. Further, issuing of creditcards to all the migrant workers without verifying their credit status has brought many legal issues. This research essay will look into in general about creditcards with particular emphasis to the legal issues arising out of credit card business in UAE. CREDITCARDS FROM THE LEGAL PERSPECTIVE (SPECIAL REFERENCE TO UAE) Introduction In UAE, the creditcards are regarded as an essential part of life of UAE citizens as it is being regarded in other parts of the world. Creditcards convenient have come to limelight as it is being recognised everywhere today and because of its acceptable and convenient form of payment. The right usage of credit card offers the cardholder a flexible form of credit payment and may enhance the user’s credit standing, and one may even accrue rewards awarded by creditcard issuers. Nowadays, creditcards have become a common medium of payment. Creditcards are easy to carry, and it is safer than carrying cash. ... However, if a customer uses a credit card without any rationale, it could be devastating as quick sand. It is alleged that lenders can exploit gullible credit cardholders with the exorbitant interest rates and other penalties like delay for making payment or adding penal interest for late payment. As of today, about 68% of creditcards are being used as a transactional medium by consumers for their convenience who are likely to repay their balances on a monthly basis without any default. As per recent research study made by VISA , as compared to six years ago, there was about 50% of creditcards generated no interest at all to the issuers and whereas now, it is estimated at 60% of cards are being reported to have generated no interest. The popularity of creditcards can be attributed to the convenience in nature and also the credit facility it offers to card holders. Credit card offers not only convenience but also has substituted checks which is the traditional mode of payment for any purchases earlier. Credit card does not require to maintain adequate cash reserves to meet contemporary expenses. It is estimated that about 23% of consumer transactions are being carried over creditcards. Cardholders are permitted to carry interest-free balances for about sixty days as the cardholder is allowed to enjoy the credit not only throughout the credit cycle but also offers a grace period of 20 days after the lapse of the credit period. If a cardholder pays the balances within the credit period, he can avoid the payment of any interest on his credit purchases through his card. It is to be noted that consumers are chiefly employing credit card as an alternative for checks instead of considering it as a source of

Sunday, October 27, 2019

The Worst Natural Disasters In History History Essay

The Worst Natural Disasters In History History Essay The Black Death had many long-term consequences. One was a series of vicious attacks on Jews, lepers, and outsiders who were accused of deliberately poisoning the water or the air. Lepers were singled out and persecuted. Anyone with a skin disease such as acne was thought to be a leper. They were, for the most part, exterminated throughout Europe. The attacks against Jews began in the south of France, but were most dramatic in parts of Switzerland and German areas with a long history of attacks on local Jewish communities. Jews were rounded up and burned or drowned in marshes. Sometimes there were attacks on Jews even where there was no plague. This persecution was often done, not solely out of religious hatred, but as a way of attacking the Kings or the Church who normally protected the Jews. Jews were often called the Kings property and it was a way for people to lash out at the institutions who they believe had failed them. Fewer Jews died from the Black Death, in part due to rabb inical law which called for a lifestyle that was, in general, cleaner than that of a medieval villager. It is estimated that between one-third and one-half of the European population died from the outbreak between 1348 and 1350. As many as 25% of all villages were depopulated, mostly the smaller communities, as the few survivors fled to larger towns and cities. The Black Death hit the towns and cities disproportionately hard. Some rural areas, for example, Eastern Poland and Lithuania, had such low populations and were so isolated that the plague made little progress. Larger cities were the worst off, as population densities and close living quarters made disease transmission easier. Cities were also infested with lice, fleas and rats, and subject to diseases related to malnutrition and poor hygiene. The influx of new citizens facilitated the movement of the plague between communities, and contributed to the longevity of the plague within larger communities. Bremen in Germany lost almost 7,000 of its 12,000 inhabitants. The prosperous city of Florence, Italy, may have lost 40,000 of it s nearly 90,000 inhabitants. Nearby Siena probably lost two-thirds of its urban population. Paris, the largest city north of the Alps, lost more than 50,000 of its 180,000 inhabitants. Most major cities were quickly forced to create mass graveyards where the dead could be buried. Many towns and villages lost almost all of their populations, and some eventually disappeared altogether. Larger towns declined drastically, as their workforces and merchant classes either died or fled. European population only began to grow again in the last decades of the 15th century. The precise demographic impact of the disease in the Middle East is impossible to calculate. Mortality was particularly high in rural areas. Many surviving rural people fled, leaving their fields and crops, and entire rural provinces are recorded as being totally depopulated. Surviving records in some cities reveal a devastating number of deaths. The 1348 outbreak in Gaza left an estimated 10,000 people dead, while Aleppo recorded a death rate of 500 a day during the same year. In Damascus, at the diseases peak in September and October 1348, a thousand deaths were recorded every day, with overall mortality estimated at between 25 and 38 percent. Syria lost a total of 400,000 people by the time the epidemic subsided in March 1349. In contrast to some higher mortality estimates in Asia and Europe, scholars believe the mortality rate in the Middle East was less than one-third of the total population, with higher rates in selected areas. The plague did more than just devastate the mediev al population. It caused a substantial change in the economy and society in all areas of the world. Economic historians have concluded that the Black Death began during a recession in the European economy that had been under way since the beginning of the century, and only served to worsen it. Europe had been overpopulated before the plague, and a reduction of thirty percent to fifty percent of the population should have meant less competition for resources. There was more available land and food, and higher wages. The great population loss brought economic changes based on increased social mobility, as depopulation further eroded the peasants already weakened obligations to remain on the land. In Western Europe, the sudden scarcity of cheap labor provided an incentive for landlords to compete for peasants with wages and freedoms, an innovation that, some argue, represents the roots of capitalism. The resulting social upheaval caused the Renaissance and even Reformation. In many ways the Black Death improved the situation of surviving peasants. In Western Europe, because of the shortage of labor, they were in more demand and had more power. Because of the reduced population, there was more fertile land available. However, the benefits would not be fully realized until 1470, nearly 120 years later, when overall population levels finally began to rise again. The death of so many people concentrated wealth in the hands of survivors. In many cases, those workers who remained alive could earn up to five times what they had earned before the plague. In the towns, plague had the effect of consolidating wealth somewhat, especially among the middle class. The drop in population was accompanied by a corresponding rise in per capita wealth. There where large increases in spending in the towns at this time. Profits, however, for property owners and merchants declined as they found themselves having to pay higher wages and getting less when they sold their products. Property owners tried to collect higher fees from tenant farmers as a way to increase declining incomes. Higher payments to landowners and legal limitations on the rights of some peasants were implied. Economic and political unrest occurred in most parts of Europe during the second half of the 14th century. The Black Death changed religion drastically. The old religious moorings were weakened. Many believed the wrath of God seemed to be raining upon earth. Symptoms of mass neurosis appeared. Some people sought refuge in merriment or luxury and self-indulgence. Others became preoccupied with grisly subjects. Inspired by Black Death, Danse Macabre (Dance of Death) is an allegory consisting of the personified death leading a row of dancing figures from all walks of life to the grave. They were typically with an emperor, king, pope, monk, youngster, and beautiful girl, all in skeleton-state. They were produced to remind people of how fragile their lives were and how vain the glories of earthly life were on the universality of death. Many frantically performed the Dance of Death in cemeteries, while others secretly celebrated the Black Mass, mimicking religion in a mad desire to appease the devil. The Black Death led to cynicism toward religious officials who could not keep their frequent pr omises of curing plague victims and banishing the disease. No one, the Church included, was able to cure or even explain the plague. In fact, most thought it spread somehow through air. This increased doubting of the clergy. Pope Clement VI reigned during the plague years in Europe during a time when the papacy was based in Avignon, France. This period in papal history, known as the Babylonian Captivity to its detractors, was a concurrent cause of the peoples lack of faith in the Catholic Church. The Avignon popes were seen as having subordinated themselves to the French monarchy and their ineffectiveness regarding the Black Death only compounded the common mans disillusionment. Extreme alienation with the church culminated in support for different religious groups such as the Order of Flagellants, which grew tremendously during the opening years of the Black Death angering church and political officials greatly. Flagellants practiced self-flogging to atone for sins. Its members wen t into the streets, two by two, beating each other with chains and whips. Flagellants traveled from town to town and were often looked upon as spreaders of the disease. The Black Death hit the monasteries very hard because of their close quarters and their kindness in helping the sick. There was a severe shortage of clergy after the epidemic cycle. This resulted in a mass influx of new clergy members, most of whom did not share the life-long convictions and experiences of the veterans they replaced. The result was abuses by the clergy in the years afterwards and a further deterioration of the position of the Church in the eyes of the people. The Black Death had an effect on the arts. After 1350 European culture in general turned very morbid. The general mood was one of pessimism, and the arts turned dark with representations of death. Both sculptors and painters began to portray the dead and dying, as well as images of death and the grim reaper. Peoples attitudes towards music and art changed as they began to see the depression surrounding them. The horrific nature of the Black Death was reflected in the realistic depictions of human suffering and carnage as well as the symbolic use of the skeleton. In Giovanni Boccaccios Decameron, a group of young people fleeing the plague takes refuge in a house outside of Florence where they entertain each other with colorful and irreverent stories. While these stories are often seen as a rejection of traditional medieval values, Boccaccio himself was critical of those who abandoned relatives and friends in the face of the plague. Like the artists of the day, Boccaccio continued to h old traditional social and religious values. The primary impact of the Black Death on painting and sculpture was the willingness of the newly rich to invest in religious art for churches and chapels. These contributions were often made in gratitude for being spared the plague, or with the hope of preventing future infection. The science of alchemy was also affected by the plague. As a specialty and method of treatment, it was considered the norm for most scientists and doctors prior and during the Black Death. However, after the plague had taken its toll, the practice of alchemy slowly began to wane. The citizenry began to realize that, in most cases, it did not affect the progress of the epidemic and that some of the potions and cures used by many doctors throughout Christendom and the Islamic world only helped to worsen the condition of the sick. Because the stench of decaying bodies from those who had succumbed to the plague was so noxious, many thought that the plague was spread via the atmosphere and so used pungent scents hoping to keep it away. Scents such as pine and rosemary were burned like incense or processed into oils in which handkerchiefs were dipped and placed over the mouth and nose. Church bells were chimed in a futile bid to ward off the plague. Merchants sold charms and spells to ward off the plague. Rumors that claimed a person had done or worn something particular to survive led to the newest fad to prevent or cure the disease. Liquor, originally made by alchemists, was commonly applied as a remedy for the Black Death, and as a result the popularity and consumption of liquor in Europe rose dramatically after the plague. The Black Death was a historical event of great magnitude, and one with many consequences. The indirect influences on history are significant and give rise too many speculations on what might have happened had there been no Black Death. The impact of plague was greater on England than any other European country. The Black Death struck such a blow to the already weakened feudal system that it lost much of its meaning within two generations and had entirely disappeared within 150 years. On the European continent, the system was more rigid and lingered on for centuries, giving way year by year in one country after another to monarchy and other forms of government. The Black Death greatly accelerated social and economic change during the 14th and 15th centuries. It also led to peasant uprisings in many parts of Europe, such as France (the Jacquerie rebellion) and in Italy (the Ciompi rebellion, which swept the city of Florence). One of the groups that suffered the most was the Christian church. It lost prestige, spiritual authority, and leadership over the people. The church promised cures, treatment, and an explanation for the plague. They said it was Gods will, but the reason for this awful punishment was unknown. People wanted answers, but the priests and bishops did not have any. Many of the clergy abandoned their Christian duties and fled. People prayed to God and begged for forgiveness. After the plague ended, angry and frustrated villagers started to revolt against the church. The survivors were also enraged at doctors, who said they could cure patients but did not. Soon after the last eruption of the Black Death, the views on children also changed. Although carrying on the family name was still considered important, the birth rate dropped. Children were considered not worth the trouble to rise since they would probably die anyway. It took four hundred years before Europes population equaled the pre-Black Death figures. The demand for agricultural workers ga ve survivors a new bargaining power. Workers formerly bound to the land could now travel and command higher wages for their services. In addition, people left rural areas and migrated to cities for higher wages. The economic structure of land-based wealth shifted. Portable wealth in the form of money, skills, and services emerged. Small towns and cities grew while large estates and manors began to collapse. The very social, economic, and political structure of Europe was forever altered. One tiny insect, a flea, toppled feudalism and changed the course of history in Europe.

Friday, October 25, 2019

Graduation Speech: We Are First Nations Peoples :: Graduation Speech, Commencement Address

I am honored to stand and speak to you this evening. I am very proud to be a part of the first graduating class for the Gaylord Heritage school. We thank the staff at the Heritage school, the Gaylord Tribes, our families and our community. I thought about what I would say for a long time and than I remembered what my grandparents taught me about life. My grandparents and family talked to me about education. My dad told me a story about an elder who was very proud of his new toolbox filled with tools. Every day his children would ask to use the tools in his box and he said: "No, not today, I am saving these for a special occasion." As his children grew older they continued to ask for the tools but again he said: "these tools were being saved for the right occasion." Finally the children gave up asking for the tools. One day many years later, the grandfather thought that it was time to open the box of tools and use them. As he opened the box, with children and now grandchildren looking on, he saw that the tools were rusty. He picked up the wrench but it crumbled in his hands. This story symbolizes to me a lesson: of how if we don't share our knowledge -our tools - and pass that knowledge on, then we have all lost the gift in our hearts. And the tools will rust and crumble in our own hands, never to see the light of day again. So let's share all of our tools and pass them on to the next generation so they can work on our house when we get old, and maybe even pay the rent. There are prophecies from many different tribes that speak of the seventh generation. This prophecy states "from the time of the coming of the non-natives, the seventh generation will be the ones that will see the big changes that are coming. This is the seventh generation coming up, and these are the people we must teach so that they do things right this time, so they will keep in mind what they will leave for the next seven generations that will follow them. This is how we are taught to live on this earth: we should look to how our decision and actions will affect the seventh generation to come. Graduation Speech: We Are First Nations Peoples :: Graduation Speech, Commencement Address I am honored to stand and speak to you this evening. I am very proud to be a part of the first graduating class for the Gaylord Heritage school. We thank the staff at the Heritage school, the Gaylord Tribes, our families and our community. I thought about what I would say for a long time and than I remembered what my grandparents taught me about life. My grandparents and family talked to me about education. My dad told me a story about an elder who was very proud of his new toolbox filled with tools. Every day his children would ask to use the tools in his box and he said: "No, not today, I am saving these for a special occasion." As his children grew older they continued to ask for the tools but again he said: "these tools were being saved for the right occasion." Finally the children gave up asking for the tools. One day many years later, the grandfather thought that it was time to open the box of tools and use them. As he opened the box, with children and now grandchildren looking on, he saw that the tools were rusty. He picked up the wrench but it crumbled in his hands. This story symbolizes to me a lesson: of how if we don't share our knowledge -our tools - and pass that knowledge on, then we have all lost the gift in our hearts. And the tools will rust and crumble in our own hands, never to see the light of day again. So let's share all of our tools and pass them on to the next generation so they can work on our house when we get old, and maybe even pay the rent. There are prophecies from many different tribes that speak of the seventh generation. This prophecy states "from the time of the coming of the non-natives, the seventh generation will be the ones that will see the big changes that are coming. This is the seventh generation coming up, and these are the people we must teach so that they do things right this time, so they will keep in mind what they will leave for the next seven generations that will follow them. This is how we are taught to live on this earth: we should look to how our decision and actions will affect the seventh generation to come.

Thursday, October 24, 2019

Developing Marketing Strategies and Plans MCQS Essay

1. A key ingredient of the marketing management process is insightful, ________ marketing strategies and plans that can guide marketing activities. a. creative b. measurable c. macro d. micro e. niche Answer: a 2. According to a chapter story about H&M clothing stores, H&M is able to put products out quickly and inexpensively by all of the following EXCEPT ________. a. having few middlemen and owning no factories b. buying large volumes c. having extensive experience in the clothing industry d. having a great knowledge of which goods should be bought from which markets e. having total control of its distribution channel from the time the goods are produced until the time they are sold Answer: e 3. The task of any business is to deliver ________ at a profit. a. customer needs b. products c. customer value d. products and services e. improved quality Answer: c 4. In a hyper competitive economy such as ours, a company can win only by fine-tuning the value delivery process and choosing, providing, and ________ superior value. a. communicating b. selecting target markets with c. composing d. developing e. researching Answer: a 5. The traditional view of marketing is that the firm makes something and then ________ it. a. markets b. sells c. distributes d. prices e. services Answer: b 6. Today, the â€Å"mass-market† is actually splintering into numerous ________, each with its own wants, perceptions, preferences, and buying criteria. a. micro markets b. market targets c. macro markets d. customer cliques e. demographic units Answer: a 7. The first phase of the value creation and delivery sequence is ________ that represents the â€Å"homework† marketing must do before any product exists. a. choosing the value b. market research c. target marketing d. service consideration e. projective thinking Answer: a 8. The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product. a. developing b. distributing c. communicating d. reversing e. researching Answer: c 9. The Japanese have refined the value delivery process to include a component that emphasizes ________. a. zero servicing b. zero customer feedback time c. zero promotion d. zero dependency on intermediaries e. zero marketing costs Answer: b 10. The ________ is a tool for identifying ways to create more customer value. a. value chain b. customer survey c. brand loyalty index d. promotion channel e. supplier database Answer: a 11. The ________ identifies nine strategically relevant activities that create value and cost in a specific business. a. value proposition b. value chain c. mission statement d. annual report e. manager’s log Answer: b 12. The ________ in the value chain cover the sequence of bringing materials into the business (inbound logistics), converting them into final products (operations), shipping out final products (outbound logistics), marketing them (marketing and sales), and servicing them (service). a. operations process b. manufacturing process c. primary activities d. secondary activities e. tertiary activities Answer: c 13. Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called ________. a. materials handling b. support activities c. inventory activities d. primary activities e. benchmark activities Answer: b 14. The firm should estimate its competitors’ costs and performances as ________ against which to compare its own costs and performance. a. competition b. standards c. challenges d. benchmarks e. moveable standards Answer: d 15. The firm’s success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct ________. a. core strategies b. satellite businesses c. core values d. core business processes e. core technologies Answer: d 16. With respect to core business processes, all the activities involved in gathering market intelligence, disseminating it within the organization, and acting on the information is referred to as the ________. a. market sensing process b. market research process c. target marketing process d. market pulse process e. deployment process Answer: a 17. With respect to the core business processes, all the activities involved in researching, developing, and launching new high-quality offerings quickly and within budget are referred to as the ________. a. new product process b. new offering realization process c. product development process d. product launch process e. return on investment process Answer: b 18. With respect to the core business processes, the ________ is considered to be all the activities involved in defining target markets and prospecting for new customers. a. customer acquisition process b. customer relationship management process c. fulfillment management process d. customer prospecting process e. customer equity process Answer: a 19. A good way to describe the ________ would be discuss all the activities involved in building deeper understanding, relationships, and offerings to individual customers. a. customer acquisition process b. customer relationship management process c. customer prospecting process d. customer fulfillment management process e. customer equity process Answer: b 20. Another way to describe a value delivery network (partnering with specific suppliers and distributors) is to call it a ________. a. teamwork group b. cabal c. domestic power center d. link to relationships e. supply chain Answer: e 21. The key to utilizing organizational core competencies is to ________ that make up the essence of the business. a. make the competencies pay for themselves b. own all intermediaries who come in contact with your goods and services c. own and nurture the resources and competencies d. emphasize global promotions e. segment workforces Answer: c 22. We can say that a ________ has three characteristics: (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits, (2) it has applications in a wide variety of markets, and (3) it is difficult for competitors to imitate. a. core competency b. business strategy c. core technology d. strategic business unit e. winning strategy Answer: a 23. Core competencies tend to refer to areas of special technical and production expertise, where ________ tend to describe excellence in broader business processes. a. process benchmarks b. distinctive capabilities c. core business values d. value statements e. mission statements Answer: b 24. George Day sees market-driven organizations as excelling in three distinctive capabilities: ________, customer linking, and channel bonding. a. target marketing b. market research c. fulfilling customer needs d. market sensing e. customer service relationships Answer: d 25. Competitors find it hard to imitate companies such as Southwest Airlines, Dell, or IKEA because they are unable to copy their ________. a. product innovations b. distribution strategy c. pricing policies d. activity systems e. logistics system Answer: d 26. One conception of holistic marketing views it as â€Å"integrating the value exploration, ________, and value delivery activities with the purpose of building long-term, mutually satisfying relationship and co-prosperity among key stakeholders.† a. value creation b. value proposition c. value management d. value research e. value chain Answer: a 27. Holistic marketers achieve profitable growth by expanding customer share, ________, and capturing customer lifetime value. a. undermining competitive competencies b. building customer loyalty c. milking the market for product desires d. renewing a customer base e. inspecting all market share data Answer: b 28. The holistic marketing framework is designed to address three key management questions. Which of the following is one of those questions? a. Value claims—how does the company deal with value erosion? b. Value proposition—how can value propositions be made profitable? c. Value chain—are there weak links in the company’s value chain d. Value network—how can a company effectively network? e. Value exploration—how can a company identify new value opportunities? Answer: e 29. The customer’s ________ reflects existing and latent needs and includes dimensions such as the need for participation, stability, freedom, and change. a. competence space b. resource space c. emotional space d. relationship space e. cognitive space Answer: e 30. The companies ________ can be described in terms of breadth—broad versus focused scope of business; and depth—physical versus knowledge-based capabilities. a. business mission b. core strategy c. cognitive space d. competency space e. resource space Answer: d 31. The collaborator’s ________ involves horizontal partnerships, where companies choose partners based on their ability to exploit related market opportunities, and vertical partnership, where companies choose partners based on their ability to serve their value creation. a. resource space b. competency space c. cognitive space d. rational space e. service space Answer: a 32. Business realignment may be necessary to maximize core competencies. Which of the following would be one of the steps in this realignment process? a. Reviewing all macro relationships. b. Reviewing global outreach projections. c. Redefining the business concept (the â€Å"big idea†). d. Reviewing successes from e-commerce (if any). e. Revamping the ethics statement. Answer: c 33. ________ allows the company to discover who its customers are, how they behave, and what they need or want. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities. a. Network management b. Strategic management c. Marketing management d. Customer relationship management e. Total quality management Answer: d34. To respond effectively and provide value delivery, the company requires ________ to integrate major business processes (e.g., order processing, general ledger, payroll, and production) within a single family of software modules. a. human resource management b. internal auditing management c. internal resource management d. strategic management e. marketing management Answer: c 35. With respect to value delivery, ________ allows the company to handle complex relationships with its trading partners to source, process, and deliver products. a. a value matrix b. a global distribution policy c. a business development strategy d. business partnership management e. total quality management Answer: d 36. Successful marketing requires having capabilities such as understanding ________, creating customer value, delivering customer value, capturing customer value, and sustaining customer value. a. customer loyalty b. customer per c. customer retention d. customer value e. customer benefits Answer: d 37. According to a McKinsey research study, which of the following is one of the main challenges that marketing must face in the twenty-first century? a. The threat of ethics-based lawsuits. b. Doing more with less. c. Hostile takeover attempts. d. Increasing control by big government. e. Being independent of the distribution process. Answer: b 38. Strategic planning in the twenty-first century calls for action in three key areas. Which of these key areas deals specifically with devising a long-term game plan for achieving long-run objectives? a. Creating a viable business opportunity. b. Producing a strategic fit. c. Developing an investment portfolio. d. Expanding core competencies. e. Establishing a strategy. Answer: e 39. Most large companies consist of four organizational levels: the ________, the division level, the business unit level, and the product level. a. board of director level b. major stakeholder level c. management team level d. corporate level e. strategic level Answer: d 40. The ________ is the central instrument for directing and coordinating the marketing effort. a. strategic plan b. marketing plan c. tactical plan d. customer value statement e. corporate mission Answer: b 41. The ________ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. a. organizational plan b. strategic marketing plan c. corporate tactical plan d. corporate mission e. customer value statement Answer: b 42. In which of the following plans would we most likely find directions for implementing and addressing daily challenges and opportunities in product features, pro motion, merchandising, pricing, sales channels, and service areas. a. The tactical marketing plan. b. The target marketing plan. c. The deployment plan. d. The product launch plan. e. The product development plan. Answer: a 43. If you wanted to find out more about target markets and the organization’s value proposition, which of the following types of plans would most likely contain information that might be useful to you in your quest? a. The marketing plan. b. The organizational plan. c. The strategic marketing plan. d. The tactical marketing plan. e. The marketing mix plan. Answer: c 44. The ________ process consists of corporate, division, business, and product planning. a. implementing b. controlling c. innovation d. planning e. competitive Answer: d 45. All corporate headquarters undertake four planning activities, the first of which is ________. a. defining the corporate mission b. establishing strategic business units and assigning resources (SBUs) c. assigning resources to each SBU d. assessing growth opportunities e. understanding target markets Answer: a 46. A clear, thoughtful mission statement provides employees with a shared sense of purpose, direction, and ________. a. profitability b. target market feasibility c. opportunity d. continuous improvement e. quality products Answer: c 47. Mission statements are at their best when they reflect a ________. a. market b. strength c. competency d. vision e. value Answer: d 48. Which of the following terms matches to the phrase â€Å"it is a single business or collection of related businesses that can be planned separately from the rest of the company†? a. Strategic business unit. b. Diverse business unit. c. Growth business unit. d. Niche market unit. e. Specialized business unit. Answer: a 49. Market-penetration, product-development, and market-development strategies would all be examples of ________ strategies. a. concentric b. conglomerate c. horizontal d. intensive growth e. integrative growth Answer: d 50. A(n) ________ is when a company might seek new businesses that have no relationship to its current technology, products, or markets. a. concentric strategy b. conglomerate strategy c. horizontal strategy d. intensive growth strategy e. integrative strategy Answer: b 51. Which of the following terms most closely matches to â€Å"the shared experiences, stories, beliefs, and norms that characterize an organization†? a. Organizational dynamics. b. A business mission. c. An ethical/value statement. d. Customer relationships. e. Corporate culture. Answer: e 52. The first step in the business unit strategic-planning process deals with which of the following? a. Goal formulation. b. Business mission. c. Strategy formulation. d. Program formulation. e. SWOT analysis. Answer: b 53. When a business gets to know market segments intimately and pursues either cost leadership or differentiation within the target segment it is referred to as a ________. a. defined strategy b. focused strategy c. value-added strategy d. competitive advantage strategy e. customer-focused strategy Answer: b 54. If a firm pursues a ________ strategy, it must be good at engineering, purchasing, manufacturing, and physical distribution. a. differentiation b. overall cost leadership c. focus d. domestic customer relationship e. market share Answer: b 55. To keep their strategic alliances thriving, corporations have begun to develop organizational structures to support them and have come to view the ability to form and manage partnerships as core skills. This is called ________. a. value managed partnership b. synergistic partnership c. centralized partnership d. partner relationship management e. win-win relationship management Answer: d 56. Traditionally, most businesses focused on stockholders. Today, the focus is on what are called ________. a. stakeholders b. partners c. regulators d. consumer triads e. supply-chain relationships Answer: a 57. A ________ is a written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives. a. strategic plan b. marketing plan c. sales plan d. target market plan e. competitive analysis plan Answer: b 58. Which of the following permits senior management to grasp the marketing plan’s major thrust? a. The situation analysis. b. The marketing strategy. c. The executive summary and table of contents. d. Financial projections. e. Implementation and controls. Answer: c 59. Most marketing plans cover ________. a. one year b. two years c. three years d. four years e. five years Answer: a 60. The most frequently cited shortcomings of current marketing plans, according to marketing executives, are lack of realism, insufficient competitive analysis, and a ________ focus. a. long-term b. profit c. short-run d. product e. price Answer: c