Falling Leaves return to their roots essays

Falling Leaves return to their roots essays Falling Leaves The Memoir of an Unwanted Chinese Daughter, by Adeline Yen Mah, is a story of a young Chinese girl growing up in an environment that most people would crack under. Under the reign of a evil stepmother, Mahs life was worst than most young unwanted Chinese daughters during the early 1900s. However, due to her strong will and the influence of a special Aunt she is able to over come such a horrid childhood. Today she is a medical doctor in America. However, if she did not have the strength of character to escape to America, where she attended school, is experiencing a fulfilling medical career and a happy marriage, her story could have never been told. The strong and intriguing meaning of her story, Falling Leaves is symbolic of Mahs life. Mah is represented as an individual leaf on the tree of life that has roots stretching back in time; each leaf has a different experience as shown by Mahs hardships, the significance of Falling Leaves is shown through Mahs insight of the beauty of life and its circle of renewal. All people have roots that reach far back in time that contribute to the legacy that makes up ones life in the present. Mah's family background, as she quotes in the story, [is with] a Shanghai family headed by my affluent father and his beautiful Eurasian wife, set against a background of treaty ports carved into foreign concessions, and the collision of east and West played out within and with out my very own home (Pg. 4). Since Mahs life is affected by the attacks that rocked twentieth-century China it is the presence of strong women that influence Mahs roots. Since Mah's mother dies shortly after she is born, Mahs female role model is her rebellious grandaunt, whom in an era during which Chinese women were still having their feet bound, founded a bank run by and for woman. Another woman who helped shap ...

3 Types of Misplaced Modifiers

3 Types of Misplaced Modifiers 3 Types of Misplaced Modifiers 3 Types of Misplaced Modifiers By Mark Nichol Poor placement within sentences of words that provide details can hamper comprehension. Take care to avoid the various types of pitfalls demonstrated in the following examples, which are followed by discussion and a revision. 1. The company has been an extremely integral partner for our organization over the past years, both from delivery and leadership perspectives. Because the conjunction both precedes the preposition from, the construction assumes that a complementary preposition will precede â€Å"leadership perspectives† in order to fully parallel the phrase â€Å"from delivery,† but placing from before both allows it to serve as the preposition for delivery and â€Å"leadership perspectives† alike: â€Å"The company has been an extremely integral partner for our organization over the past years, from both delivery and leadership perspectives.† 2. The photographs evoke a time when samurai swordsmen and silk traders found refuge from a bloody uprising against Japan’s shogun in California’s Gold Country. This sentence erroneously suggests that the bloody uprising occurred in California’s Gold Country. Relocating the geographical information so that it immediately follows the key word refuge resolves the issue: â€Å"The photographs evoke a time when samurai swordsmen and silk traders found refuge in California’s Gold Country from a bloody uprising against Japan’s shogun.† 3. From time immemorial, writers have drawn on these syndromes to tell stories, from Lewis Carroll to Philip K. Dick. In this case, an adjectival clause, a parenthetical phrase that provides more information about a noun, has been relegated to the end of the sentence, appearing to nonsensically modify stories, instead of being immediately adjacent to the pertinent noun (here, writers): â€Å"From time immemorial, writers from Lewis Carroll to Philip K. Dick have drawn on these syndromes to tell stories.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Cost-Effective vs. Cost-EfficientDeck the Halls150 Foreign Expressions to Inspire You

Reward management and performance related pay Essay

Reward management and performance related pay - Essay Example In today's fast-paced modern world, the job market seems to be getting more and more diverse, wide and inclusive of a great number of potential factors, that could affect the way one sees his job. Human Resources Management is one such area that is gaining importance by the day. Human Resources Managers work towards the fundamental problem of creating a balance between the expectations of both, employers and employees.The job market is getting highly competitive and retaining good talent is becoming an arduous task, owing to the better attractive offers being offered to talented workforces. As they say, grass on the other side of the fence is greener and therefore, employees find themselves being pulled across by alluring competitors. Under such circumstances, the compensation or pay packet goes a long way in determining the loyalties of employees. For instance, if the talented employee in question is unsatisfied with the compensation he receives from his current job, he would obviou sly consider the competitor's job that offers him greater potential and pay.Most employees prefer jobs that offer challenges and on successful dealing and completion of these challenges, would prefer better pay packets. At the end of the day, pay is a huge motivator or factor in diminishing quality of output. Therefore, jobs that offer growth potential, in terms of the hierarchical setup and the pay raise, experience great amount of success in maintaining stability in terms of employee retention and in cementing employer-employee relationships. "..the pay package is one of the most obvious & visible exchanges of the employment relationship; it is the main issue in the exchange between employer & employee, expressing the connection between the labour market, the individual's work & the performance of the employing organisation itself" (Hegewisch, 1991: 28). Therefore, the solution to this problem faced by employers in the process of reducing employee attrition rates and retaining talent, is performance-related payments and issuing rewards for quality output of work! Objectives of Employer and Employee In an organisation, both the employers, as well as, the employees possess varied objectives and expectations from each other, the job and the outcome. The objectives of the employer varies significantly from that of the employee, in formulating and pursuing the mutual contract. Here are the objectives of the employer, when he formulates and enters into a payment contract with his employee: Detainment: Employers look towards retaining the talent they spot in employees, without allowing competitors to take over the same. Therefore, they endeavour to satisfy their talented employees by formulating and putting forth a good payment contract. No one would want to lose a good employee due to under-payment levels. Thus, one of their many objectives is to retain talent and reducing the attrition rates. Steer clear: Employers attempt to steer clear of competitors and emerge victorious in alluring and maintaining some of the most skilful talent, which directly affects the positive quality of work output. Thus, they look to maintain an upper hand amongst competitors, by entering into a decent payment contract with their employees. Intelligent dealings: Employers try to attract the best possible talent within their limitations in providing payment. When they enter into the payment contract, they attempt to make the most in terms of attracting the best

Explain how the MIS ( Management Information System) function area can Essay

Explain how the MIS ( Management Information System) function area can leverage , information, data and knowledge in terms of competitive advantage - Essay Example The system itself can be designed in such a way that it can control the information of the business so as to provide it with a competitive advantage. The system can be used differently and this essay would revolve around the particulars of this system as to how it can help the businesses flourish in a competitive world. Management Information System is defined as a set of technologies which include hardware and software along with human elements so that the decision making process of the respective business can be made easier (Bidgoli, 2010). This clearly tells us that the system is a way through which the businesses can integrate information and present accordingly to the relevant individuals. The system is designed to simplify decisions and carry out processes through which the decisions are made quickly and efficiently. In general the firms are given competition in the industry through different means. Porters Five Forces allow to understand these competitive forces as they tend to exist in the industries accordingly. These five forces revolve around products, bargaining power of customers and suppliers and the threat of new entrants. Management Information System takes a leap on these five forces to ease it on the business who will use the system in an efficient manner (Laudon & Laudon 2013). MIS should always be aligned with the objectives of the business so that it can be used efficiently to break down the threats of the competitive forces. Information Technology should always be constructed in a way so that the profitability of the company is increased with every step that the business takes. Information technology works by the methods of numbers and the business should always identify its goals and strategies with the help of the system. The progress of the businesses can be monitored with the help of information technology and this in turn would help the stakeholders decide in accordance to the

Narrative Technique of Sula Essay Example for Free

Narrative Technique of Sula Essay Although Sula is arranged in chronological order, it does not construct a linear story with the causes of each new plot event clearly visible in the preceding chapter. Instead, Sula uses juxtaposition, the technique through which collages are put together. The effects of a collage on the viewer depend on unusual combinations of pictures, or on unusual arrangements such as overlapping. The pictures of a collage dont fit smoothly together, yet they create a unified effect. The pictures of Sulas collage are separate events or character sketches. Together, they show the friendship of Nel and Sula as part of the many complicated, overlapping relationships that make up the Bottom. Morrison presents the novel from the perspective of an omniscient narrator one who knows all the characters thoughts and feelings. An omniscient narrator usually puts the reader in the position of someone viewing a conventional portrait or landscape rather than a collage. (In such situations, the viewer can perceive the unity of the whole work with only a glance.) To create the collage-like effect of Sula, the omniscient narrator never reveals the thoughts of all the characters at one time. Instead, from chapter to chapter, she chooses a different point-of-view character, so that a different persons consciousness and experience dominate a particular incident or section. In addition, the narrator sometimes moves beyond the consciousness of single, individual characters, to reveal what groups in the community think and feel. On the rare occasions when it agrees unanimously, she presents the united communitys view. As in The Bluest Eye and Jazz, the community has such a direct impact o n individuals that it amounts to a character. In narrative technique for Sula, Morrison draws on a specifically modernist usage of juxtaposition. Modernism, discussed in Chapter 3, was the dominant literary movement during the first half of the twentieth century. Writers of this period abandoned the unifying, omniscient narrator of earlier literature to make literature more like life, in which each of us has to make our own sense of the world. Rather than passively receiving a smooth, connected story from an authoritative narrator, the reader is forced to piece together a coherent plot and meaning from more separated pieces of  information. Modernists experimented with many literary genres. For example, T. S. Eliot created his influential poem The Wasteland by juxtaposing quotations from other literary works and songs, interspersed with fragmentary narratives of original stories. Fiction uses an analogous technique of juxtaposition. Each successive chapter of William Faulkner novel As I Lay Dying, for instance, drops the reader into a different characters consciousness without the direction or help of an omniscient narrator. To figure out the plot, the reader must work through the perceptions of characters who range from a seven-year-old boy to a madman. The abrupt, disturbing shifts from one consciousness to another are an intended part of the readers experience. As with all literary techniques, juxtaposition is used to communicate particular themes. In Cane, a work that defies our usual definitions of literary genres, Jean Toomer juxtaposed poetry and brief prose sketches. In this way, Cane establishes its thematic co ntrast of rural black culture in the South and urban black culture of the North. Morrison, who wrote her masters thesis on two modernists, Faulkner and Virginia Woolf, uses juxtaposition as a structuring device in Sula. Though relatively short for a novel, Sula has an unusually large number of chapters, eleven. This division into small pieces creates an intended choppiness, the uncomfortable sense of frequently stopping and starting. The content of the chapters accentuates this choppy rhythm. Almost every chapter shifts the focus from the story of the preceding chapter by changing the point-of-view character or introducing sudden, shocking events and delaying discussion of the characters motives until later. In 1921, for example, Eva douses her son Plum with kerosene and burns him to death. Although the reader knows that Plum has become a heroin addict, Evas reasoning is not revealed. When Hannah, naturally assuming that Eva doesnt know of Plums danger, tells her that Plum is burning, the chapter ends with Evas almost nonchalant Is? My baby? Burning? (48). Not until midway through the next chapter, 1923, does Hannahs questioning allow the reader to understand Evas motivation. Juxtaposition thus heightens the readers sense of incompleteness. Instead of providing quick resolution, juxtaposition  introduces new and equally disturbing events. Paradoxically, when an occasional chapter does contain a single story apparently complete in itself, it too contributes to the novels overall choppy rhythm. In a novel using a simple, chronological mode of narration, each succeeding chapter would pick up where the last one left off, with the main characters now involved in a different incident, but in some clear way affected by their previous experience. In Sula, however, some characters figure prominently in one chapter and then fade entirely into the background. The first chapter centers on Shadrack, and although he appears twice more and has considerable psychic importance to Sula and symbolic importance to the novel, he is not an important actor again. In similar fashion, Helene Wright is the controlling presence of the third chapter, 1920, but barely appears in the rest of the book. These shifts are more unsettling than if Shadrack and Helene were ancestors of the other characters, generations removed, because the reader would then expect them to disappear. Their initial prominence and later shadowy presence contribute to the readers feeling of disruption. The choppy narration of Sula expresses one of its major themes, the fragmentation of both individuals and the community. Sula. New York: Knopf, 1973. Rpt. New York: Penguin, 1982

The Womens Movement Essays -- United States History Women Essays

The Women's Movement Works Cited Missing The women’s movement began in the nineteenth century when groups of women began to speak out against the feeling of separation, inequality, and limits that seemed to be placed on women because of their sex (Debois 18). By combining two aspects of the past, ante-bellum reform politics and the anti-slavery movement, women were able to gain knowledge of leadership on how to deal with the Women’s Right Movement and with this knowledge led the way to transform women’s social standing (Dubois 23). Similarly, the movement that made the largest impact on American societies of the 1960’s and 1970’s was the Civil Right Movement, which in turn affected the women’s movement (Freeman 513). According to informant Betsie Cole, at age forty-six and an instructor at East Tennessee State University, the women’s movement made a large impact on her life growing up and she is still able to see the changes that the women’s movement has made in societ y. Cole states that women did not have to be directly involved in the twentieth century women’s movement to feel and notice the impact it had on society. Cole, for example, notes that even though she wasn’t in an organization to help support the women’s movement until she was in college, it still made an impact on her during her high school years. "The modern movement was just getting into gear when I was in high school and that was my formative years. That thinking about- well, what is a women’s role? What am I supposed to be after high school?" stated Cole. Cole considers this era a period of questioning mainly because college was considered a choice at the time when she was graduating high school. Are you going to work or are you going to start a fami... ...al interest concerning small sections of feminism rather then the whole picture," Cole said. Maybe the fragmenting of the women’s movement has to do with some women being so comfortable in today’s society that they feel no need to press on to gain more social equality. The movement has made a lot of progress in changing the views that society has caste on women by aiding in the accomplishments for equal rights. College is not presented as a choice for women, but rather a choice for both sexes, right along with choosing a career and working. Granted that men do have more benefits with pay and support, but now women are not looked down on for going to college. Striving for equal rights and opportunities is still a major issue for women and probably will be for years to come. Cole summed it up best by saying, "I still believe that one person can change the world!"

Political equality Essay

â€Å"When in the course of human events, it becomes necessary for one people to dissolve the political bonds which have connected them with another, and to assume among the powers of the earth the separate and equal station to which the laws of nature and of Nature’s God entitle them, a decent respect to the opinions of mankind requires that they should declare the cause which impel them to the separation† (Thomas Jefferson). These are the words of former U.S. president in his declaration of Independence. â€Å"We hold these truths to be self evident, that all men are created equal.†(American declaration of independence) Different question arose from the above quote in that â€Å"are all men created equally†? The answer is â€Å"No† biologically and â€Å"Yes† when it comes to legal matters, economic rights and politically. What is political equality? This is equal authority to decide on every law and policy of the society. It also refers to the extent to which human have equal voices over governmental decisions. The principle asserts that though we are not biologically equal we all have equal right to vote on every law and policy of our environment and that only people with this right have the equality to live by their own decisions and are free. Its explains further that every citizen must have the rights to choose and decide the type of societal laws that should be accepted and this was maintain by the fact that the fundamental purpose of laws is to improve life of all citizen. Its also explains the principle of one-person per one vote, equal right to speech and equality to law. When citizens are given the opportunity to decide what laws affects them, they can legislate other equalities. Why do we want political equality? Political equality â€Å"a valued good†: political equality gives people the ability to express their political view. It confers on them the sense of selfhood and belonging.  · It builds community: the community is usually bounded by the cooperative activity toward the shared goals and this entails the engagement of all.  · It creates legitimacy: political equality creates legitimacy in the sense that it encourages obedience to laws, acceptance of elections results by the losing side.  · Educative: political equality which leads to political participation is educative in that it encourage and teach people about politics and about democracy and their own needs and likes through their involvement in the politics. When it all started In the beginning, when the American declaration of independence was made, little did the founders know about the effect of that on human nature and quest of inequality and Power, they believed that men are born equally and this theory was of limited scope then. Question of citizenship, liberties and rights for the political system was complicated. There were debates over the idea and that of political equality was only represented in the constitution and not really acted upon. The principle of equality of political individuals which translate into that of one man, one vote and ultimately into one person, one vote was implicit in the constitution of the united states rather than being expressly declared(cited in Pole 47). The one vote per person generates controversies among Americans but was later accepted as the most equal method of voting. American Labour Party had since believed in the socialist form of government. They tend to support a state controlling the industries and equal distribution of wealth. After WW II, the labour party government nationalized the industries, established what is known as a â€Å"welfare state†. This provides citizen with social security, insurance against unemployment and also the National Health Services. With the inception of the â€Å"conservative government† the industries was denationalized but kept the health services. (Microsoft Encarta.2008) In recent years, the trade union membership had declined and subsequently influenced the Labour Party. At the same time the political party had moved away from the political centre. In 1995 it gave up its commitment to socialism and nationalization of industries. (Microsoft Encarta.2008) In 1819, political equality was also modified as a result of a land crash which devastate the life of many citizen and those who hope of acquiring significant amount of wealth and property. The economy was affected and the people just hope for best to come and things later got into place. The effect of the crash on the political equality was just on the view of wealth distribution and those arguments against the bridging of gaps between the poor and the rich. The rich never wanted to have equal access to basic gifts of nature, they believed in that because they are rich they should have more political weight than the poor.   The effect of the disaster was enormous and the workers organized themselves into various political sects and made laws that would protect them and their families from future reoccurrence. The laws were also made to protect what they have left. Political equality in local emergency services Political equality in local emergency services gives: Equal rights to emergency services: such as the right to those health care schemes, free medical services for the less privileged, equity in the local judicial system. Equal capacity: there are also equal rights as a result of the political equality and this gives opportunity to the citizen to exercise their civic right and contribute to the decision of made concerning the local emergency services. Equal voice: it ensures equal voice of the citizen i.e. they have the right under the law to say no to some things and decide on what directly or indirectly affects them. Political equality also creates equal attention to the citizen not giving preference to any body on the grounds that he or she is special simply because of status in the community. Equal output; since political equality ensure the participation of the members of the community. It actually strengthens the output of all those emergency services. Create sense of belonging: political equality makes citizen decides on what happens to them, hence it creates the sense of belonging in that the citizen would not want any thing created to get spoilt or get disorganized so when they see any misnomer they tend to try to correct it. Political equality also affect the health sector positively by: (1)Increased reliance on the market forces will make health care cheaper,(2)Change of tax code to provide equal tax relief for individuals who purchase their own insurance,(3)Changing the tax code will also break the link between employment and insurance(4)Insurance for those whose employers do not offer a plan(5)Creation of medical savings accounts( Microsoft Encarta) According to the Canadian law the provinces must ensure that their health care system respect the following five criteria: (1) public administration—the health insurance plans must be administered by a public authority accountable to the provincial government; (2) comprehensive benefits—the plan must cover all medically necessary services prescribed by physicians and provided by hospitals; (3) universality—all legal residents of the province must be covered; (4) portability—residents continue to be covered if they move or travel from one province to another; and (5) accessibility—services must be made available to all residents on equal terms, regardless of income, age, or ability to pay.(Microsoft Encarta) Conclusion In conclusion, political equality creates an environment where the people have equal access to the basic amenities and equal opportunity to create laws that guide the citizen. With equality in justice, law and politics our world will be a better place.

Ethics and Moral Sensitivity

Every person approaches life with a certain perspective or worldview which could be identified with a specific ethical theory. Which ethical theoretical framework best describes your personal worldview? Support your response with examples. The larger community-citizens, patients, inter professional team members, and nursing peers expect and are entitled to more than simply knowledge and competence. They expect good character from us.Virtues related with good character in nursing have progressed over time from those such as cleanliness and self-sacrifice to include several depicted in the framework and considered essential to the process of developing a healthy workplace and generous ethical climate such as compassion, fidelity, veracity, and prudence. Compassion is known as the cornerstone of healthcare providers' practice, a critical trait necessary to the delivery of morally good care.For example, practicing compassion with other members of the acute and critical care team may also contribute to sustaining an ethical practice environment, because it is a component of moral sensitivity. Moral sensitivity is necessary to recognition that an ethical dilemma exists. Without moral sensitivity and compassion, members of the healthcare team may not be able to see that a problem exists or may unknowingly tolerate ethically objectionable acts or conditions.This recognition also involves the ability to appreciate the perspectives of others, including team members, by acknowledging their values, beliefs, and obligations. Compassion and moral sensitivity include awareness of the various courses of action and how each may affect all members concerned, the patient, family members, and others on the inter professional team (Mickey, Catherine, 2009) Reference: Mickey L. Parsons PhD, MHA, RN, FAAN, Catherine Robichaux PhD, RN, CCRN, CNS

Photosynthesis Equation What Is It How Does It Work

Photosynthesis Equation What Is It How Does It Work SAT / ACT Prep Online Guides and Tips The word photosynthesis comes from two Greek words: photo, meaning â€Å"light†, and synthesis, meaning â€Å"put together.† Looking at that those two roots, we have a good idea of what happens during the chemical process of photosynthesis: plants put together water and carbon dioxide with light to create glucose and oxygen. In this article, we’ll break down what photosynthesis is, why photosynthesis is important, and discuss the chemical equation for photosynthesis: what it is and what each part of it means. What Is Photosynthesis? Put simply - photosynthesis is how plants, algae, and certain types of bacteria harness energy from sunlight to create chemical energy for themselves to live. There are two main types of photosynthesis: oxygenic photosynthesis and anoxygenic photosynthesis. Oxygenic photosynthesis is more common - that’s the type we see in plants and algae. Anoxygenic photosynthesis mainly occurs in bacteria. In oxygenic photosynthesis, plants use light energy to combine carbon dioxide (CO2) and water (H2O). This chemical reaction produces carbohydrates for the plants to consume and oxygen, which is released back into the air. Anoxygenic photosynthesis is very similar - but it doesn’t produce oxygen. We’ll be focusing on the more common type of photosynthesis, oxygenic photosynthesis, for the rest of this article. Why Is Photosynthesis Important? Photosynthesis is important for a few reasons: First, it produces energy that plants need to live. The resulting carbohydrates provide plants with the energy to grow and live. Second, photosynthesis helps take in the carbon dioxide produced by breathing organisms and convert that into oxygen, which is then reintroduced back into the atmosphere. Basically, with photosynthesis, plants are helping produce the oxygen that all living things need to breathe and survive. Photosynthesis Equation Here is the chemical equation for photosynthesis: 6CO2 + 12H2O + Light Energy C6H12O6 + 6O2 + 6H2O Photosynthesis Formula Breakdown Now that we know what the photosynthesis equation is, let’s break down each piece of the photosynthesis formula. On the reactants side, we have: 6CO2 = Six molecules of carbon dioxide 12H2O = Twelve molecules of water Light Energy = Light from the sun On the products side, we have: C6H12O6 = glucose 6O2 = six molecules of oxygen 6H2O = six molecules of water As we learned earlier, the glucose will be used by the plant as energy. The oxygen and water will be released back into the atmosphere to help other living things. What You Need to Know About the Photosynthesis Formula During photosynthesis, plants use light energy to combine carbon dioxide and water to produce glucose, oxygen, and water. Photosynthesis is important because it provides plants with the energy they need to survive. It also releases needed oxygen and water back into the atmosphere. What's Next? Are you studying clouds in your science class? Get help identifying the different types of cloudswith our expert guide. Working on a research paper but aren't sure where to start?Then check out our guide, where we've collected tons of high-quality research topics you can use for free. Need help with English class- specifically with identifying literary devices in texts you read? Then you'll definitely want to take a look at our comprehensive explanation of the most important literary devices and how they're used.

How to Write an Awesome Professional Bio That Stands Out (Template)

How to Write an Awesome Professional Bio That Stands Out (Template) As a marketer, you’ll likely need to write a professional bio at some point. Whether writing one for yourself, a client, or coworkers listed on your company’s â€Å"about us† page, it’s a common piece of content you might be asked to create. They appear everywhere, from social media profiles, to blog post author boxes, to personal and business websites. Too often though, they’re treated like an afterthought, which is unfortunate. After all, what’s the first thing you read when you come across an interesting blog post, a new company, or social media account? A bio is a natural place to start. So, what happens if what you find sounds boring or generic? You’ll think that person is boring and generic too, and that isn’t the kind of impression any serious marketer should want to make. Fortunately, business doesn’t have to be boring, and neither does anyone’s professional summary. In this post, you’ll find: Tons of examples illustrating what makes effective bios so good. A simple process to make writing one, either for yourself or a client, easy. Free templates to wrap up the whole project in a flash. Sure, you could settle for boring and generic. But, you’re better than that. So, keep reading and learn how to do the job right. What is ? is an industry-leading marketing management calendar platform that helps teams keep everything organized, all in one place. See how it works or start your free trial now. Download Your Free Professional Bio Templates Best of all, you don’t have to write one from scratch. Instead, download these free templates and you’ll be able to fill in the blanks to write one well. There are options here for the following: Websites Blog authorship boxes Twitter profiles Snag ‘em now and continue with the rest of this post. In general, they’re a description or summary of someone’s professional background, educational history, skill set, and/or achievements. In some cases, such as a Twitter bio, they might be short, or in others they could be a few paragraphs (such as on an about page on a blog or website). What Makes Them So Important? People come across so many different pieces of information on the web that it’s tough to keep everything straight. It’s impossible to remember every interesting thing you come across, let alone filter through the overwhelming amount of junk you see that isn’t interesting at all. So, make your first impression something that sticks. If a social media user sees a stray post that catches their attention, they’ll want to see if it came from someone who looks and sounds trustworthy. The same goes for a blog post they might read, or a new company they’re scoping out for a potentially lucrative partnership. Whatever the case may be, a strong bio is an opportunity to leave a lasting impression. If it’s written well, people might be more influenced to consider you an authority, someone to remember to reach out to, or eventually, even make a purchase from. When Would You Need to Write a Bio? There are lots of different situations where you might need to provide a bio. Here are a few: You work at a marketing or PR agency, and a client needs one to make an executive sound brilliant. It’s time to hunt for a new job, and your Twitter and LinkedIn profiles need some freshening up. The company’s website is getting a redesign, and each employee’s profile page needs a bio to go with it (and you get to/have to write it). Those are common scenarios everyone encounters sooner or later. Since they seem so easy to write, they can quickly become a trap though, something that doesn’t get done until the last minute (and things that get done at the last minute, tend to get done poorly). Recommended Reading: How to Easily Plan Copy for an Entire Website the Best Way Where Might Your Bio Appear? Plus, there are all kinds of places where it’s useful to have a crisp, clean, and creative description of yourself (or client or coworkers). Take a look at this list: Your company’s website or blog. Guest blogs (if you write on another company or writer’s blog). Any personal websites, blogs, or portfolio pages you might have. On your social media accounts. Within press releases about your company (say, if an executive plays a key part in a major achievement). Certainly, you can probably think of even more, too. But, if you have one that’s well-written, it can easily be repurposed and repackaged to fit wherever it’s needed. And that leads into the next point in this post. How Long Should a Bio Be? There’s no one-size-fit-all answer here. Social media accounts often have obvious restrictions on character counts that limit length. If you’re writing one to appear in a press release boiler plate or a blog bio box, a paragraph is generally sufficient. But, if you’re writing one for a website page, you might be able to run as short, or as long, as you’d like. In fact, there are arguments to be made for keeping things concise or going more in-depth. Recommended Reading: How Long Should a Blog Post Be to Get the Most Shares and Traffic? Why Consider Writing a Short Professional Bio People have short attention spans. According to the Nielsen Norman Group (via Crazy Egg), you have 59 seconds to hook a website viewer’s attention before they’ll leave. And they’re going to see a lot of things before they even get to your bio (headlines, homepage copy, and product pages are all possible places they’ll visit first). If hooking someone’s attention is hard, keeping it might be even more difficult, and arguably, no one wants to spend too much time getting to know you if they don’t have to. So, why not just get to the point? Take a look at this example from Influence and CO. founder John Hall: It’s just a couple concise paragraphs, plus a line for his email address. Note the smart inclusion of a Twitter follow button, too. This works because: It gets to the point. But, it doesn’t sacrifice substance for short length. It just excludes anything extraneous. The inclusion of links to other places to find him are smart. Writing a professional bio? Here's why you might want to keep it short.Why Consider Writing a Long Professional Bio But, what if you’re writing a description of a seasoned professional with tons of experience? How do you condense everything important to know about them into a short amount of space? That can be tough. And if people are likely to want to know all about the person’s story, it might make more sense to go long (spanning a few paragraphs, or even a whole page or more). Here’s another example from Darren Rowse, the founder of ProBlogger: While this bio is still fairly compact, it spans multiple paragraphs, and even includes a video. Then, it extends a bit further to include more information about Darren and his business: This works because: It puts the most important information first. While it goes into detail, it’s still tightly written. All additional information included is relevant and useful.

Religion and fanaticism in The Kite Runner Essay

Religion and fanaticism in The Kite Runner - Essay Example n is like the biblical David in his childhood, but he takes on a martyr’s ending perhaps to preserve the sainthood the author assigns him (Hosseini 54). These characteristics then set a base for description of some of the celebrated aspects of the Islamic religion. One of the aspects is adherence to love, forgiveness, redemption, and sacrifice to achieve or show honor for the first three mentioned aspects. All these beliefs derive from Allah’s ability to forgive and love even those who out rightly and knowingly transgress against him. Instances where the actions of a character are as a result of religious grounding include Hassan forgiving Amir for the things he did to him. He later on sacrificed his life protecting Amir’s Property while he was hiding from the Taliban in America a clear sign of forgiveness. Courage is also a vital character â€Å"requirement† in the Islamic religion. Some analysts’ confer that, the Islamic religion places women who stay home to protect their families at the same level as men who do not war for the cause of the religion. Amir, the Main character and narrator, lacks courage , and this puts him in an awkward position even with his father (Hosseini 76). Amir’s lack of courage causes him to do awful things. He betrays Hassan’s honor by failing to help him and then cunningly getting rid of him to avoid the guilt. These circumstances lead to the emergence of yet another theme associated with the Islamic faith, redemption. Amir wallows in feelings of guilt from as early as twelve years. Amir, in addition to his cowardice, has not tried to seek redemption. The author explores this theme by relaying that the narrator attributes unfortunate events to punishment. Amir punishes himself in several ways during the course of this book. For instance, he marries a tainted woman because of his personal guilt for his past actions. When Sohrab attempts suicide Amir cries out to Allah let this not be fate! All the while, Amir subtly commits

Fashion Retail Marketing Essay Example | Topics and Well Written Essays - 4000 words

Fashion Retail Marketing - Essay Example The essay "Fashion Retail Marketing" discovers the fashion retail marketing. This online retail brand has emerged as one of the favourite destination for youngsters, looking for fashionable and affordable brands. This report analyses the brand value and the strategies followed by the company. This section discusses the company objectives and the ethical policies it follows. In the next topic the financial details of the company are given. The company’s large product range has been highlighted. The positioning strategies of the company are discussed and analyses of their impact on the company’s operations have also been discussed. To find out the macro environment of the retail brand, PEST analysis is done. This will give a clear understanding of the current economic, social, political and technological changes within the country and how it has impacted the operations of the company. Value chain analysis gives a detailed layout of the flow of raw materials and other prod ucts from suppliers, to the warehouse, manufacturing and operational process and finally delivery of products to the customer doorsteps. The report also throws light on the marketing campaigns and strategies followed by the company. Though the online retailer has maintained a continuous growth in the online marketing sector, there are certain risks and challenges that lie ahead. Very retailer is one of UK’s prominent online and home shopping brands. It is an arm of One Shop online retailer which has a customer base of over five millions. and an annual turnover of over 1.7 billion pounds (Very, 2013). Very online brand was launched in the year 2009. The online retailer deals with categories such as apparels for men women and children, home and electrical appliances. The website of Very retailer in designed keeping high internet users in mind. The website provides customers with the opportunity of shopping across a range of product areas, from footwear and fashion to home and e lectrical and other accessories. To gain competitive advantage, Very online retailer has introduced a number of interactive marketing services, and innovative online marketing strategies to engage the customers on mobile channels (Wang, 2005). The retail brand believes in creating a workplace having a perfect balance between hard work and having fun. The company’s preferences lie in putting the customer first. The brand believes in treating its customers as well as employees well and making a difference by keeping things simple. The online retail brand thrives on four major brand values. Deliver- The retail brand thrusts upon getting results which satisfies the customer expectations as well as fulfils the organisational needs. Innovate- To make the business better, the company develops innovative ideas in the field of marketing campaigns, innovative advertising and branding ideas, inventing new categories and product range to meet the changing customer preferences. Courage- C ourage means doing activities which are of best interest to the company and challenging a process because it is not correct. It can be any process from finance to the supply chain process. Enthuse- The Company believes in creat